Why RDB?

Partner with us

We're successful because we're different.

Why Join Rock Dental Brands?

We serve those who serve our patients. At Rock Dental Brands, our mission is simple. We take the administrative burden off of our doctors so that they can focus on taking excellent care of their patients. Click here to learn more about what Rock Dental has to offer.

We are provider-led. This is the foundation of Rock Dental Brands.  We recognize that the doctor is the expert when it comes to the patient, and that is why doctors dictate the best treatment for their patients.

We offer significant earning potential. We have a proven financial model where you have equity and ownership opportunities. Our provider compensation plan is well above industry standard and your earnings grow as the practice grows.

We hire experts so you don’t have to worry. We remove the burden of marketing, payroll, accounting, HR, finance and legal so you can focus on high quality patient care.

We have a streamlined integration process. Our support team will guide you and your staff through a seamless transition.

We have a winning culture. At Rock Dental, we are a family. We have FUN at work. We celebrate victories and we learn from our mistakes.  We host fun and educational provider events each year.

We are not corporate dentistry. At Rock Dental, we have a support center, not a corporate office.  Our team’s only mission is to serve those who serve our patients.


We handle the hard stuff, so our doctors can focus on what’s most important –  their patients.

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Business Excellence

The Rock Dental Brands Support Center Team is made up of business specialists that thrive to execute the tasks that make them tick: multi-level review, research and development, establishing tracking metrics, analytics and forecasting, and much more.

These teams are responsible for providing the business management services necessary for the doctors to keep their minds on the practice of exceptional dentistry and maintaining the highest quality of patient care possible. Supporting the practices is the foundation of Rock Dental Brands. This alone sets us apart from corporate and private practices alike.

Rock Dental Brands supports the affiliate general and specialty practices to enhance the quality of care that one doctor may provide. The doctors assist each other with difficult cases and provide a network of general dentists and dental specialists available for consultation and advice. What we are advocating is true multidisciplinary care; doctor ego, practice competition, and economic pressures are eliminated in this type of partnership, leaving patient care as the primary focus. The new result is strengthened provider and team relationships and most importantly, better patient care. We challenge you to find this anywhere else.

Quality Assurance

We have designed a comprehensive Quality Assurance Program that closely mirrors the United States Air Force, Dental Corps Quality Assurance Program. This program helps address areas in need of improvement, and then highlights those of exceptional performance through Peer Review, Continuing Education, Credentialing and the support of a Dental Executive Committee.

  • Job Title: Westrock Orthodontics

    "The decision to affiliate with Rock Dental Brands was easy. They are a dental practice management group that is founded by dentists and focuses on putting patients first. This affiliation has not only relieved harrowing administrative tasks, but also allowed me to keep my professional autonomy and set my own schedule. All of this, plus Rock Dental Brands’ proven track record, I am able to trust them to do the right thing for my practice and my patients."

  • Job Title: Owner Founder | Chief Dental Officer

    "How can I say as an individual provider, when I get out of school and open my practice, that I am providing better care than a group of doctors who have support with difficult cases and other specialists available for consultations? I don’t think anyone would disagree if I have a heart issue I want to go somewhere where there are multiple specialists that will take good care of me. I got into this because I feel that our organization can provide great quality and do it cost effectively. We are serious about quality. If we weren’t I wouldn’t be a part of it."

  • Job Title: Owner | Pediatric Dentist

    "Rock Dental Brands prides themselves on taking care of their patients before profits. I was in a place in my life where I wanted to be with a group who was owned by dentists, practiced dentistry, and knew what it is like to own a business and to provide excellent patient care. Rock Dental has wonderful values that align with my own core values. I love that about them."

  • Job Title: Owner Founder | Orthodontist

    "I love to see patients - that's why I became an orthodontist. What I don't love is bills, past due accounts, managing employee 401(k)'s, bonuses, marketing, and of course countless other issues that unexpectedly arise each day. Rock Dental Brands has taken many things off my hands leaving me free to concentrate on what I love: treating patients. The partnership between Rock Dental and our team "on the ground" has been wonderful. Rock Dental is an extension of our team that benefits our practice and our patients in way that I was unable to provide myself."

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