Our Story & Mission

Grow With Us

Just like each of our doctors, Rock Dental Brands has its own story to tell.

Our story begins over 30 years ago in 1986, when Dr. Mark Dake started his first orthodontics practice in West Plains, MO.

In 2009, Dr. Dake partnered with Dr. Bryan Hiller to build a specialty group focused on orthodontics, pediatric dentistry and oral surgery. Over the next several years, they worked tirelessly to pioneer a platform and business infrastructure based on clinical autonomy to support top-notch patient care and customer service improvement.

Today, we are a group of over 90 clinics with over 800 team members who have banded together to provide the highest quality care possible by sharing ideas, techniques, management skills, and taking advantage of doctor-to-doctor consultations.

We have several unique specialty brands supported by a single comprehensive back-office platform, allowing targeted and independent market positioning with the benefits of centralized infrastructure.

Working together, our goal is to make quality care attainable for each and every patient throughout their lifetime.

Dr. Dake working at Uncommon_About Us Page

At Rock Dental Brands, our mission is simple. We take the administrative burden off of our doctors so that they can focus on taking excellent care of their patients.

The core values that we base our services around differentiate us from other groups seeking common growth in the industry, meanwhile they give us a strong foundation to stand on.

Our Core Values

Be passionate about top-notch patient CARE. Deliver on the highest QUALITY standards.

Build relationships through HONEST communication. Be ACCOUNTABLE for our actions.

Be VULNERABLE and transparent. Have FUN and create a positive team environment.

INNOVATE and drive positive change through collaboration. Take ACTION and deliver RESULTS.

Act with INTEGRITY and do the right thing.


  • Job Title: Westrock Orthodontics

    "The decision to affiliate with Rock Dental Brands was easy. They are a dental practice management group that is founded by dentists and focuses on putting patients first. This affiliation has not only relieved harrowing administrative tasks, but also allowed me to keep my professional autonomy and set my own schedule. All of this, plus Rock Dental Brands’ proven track record, I am able to trust them to do the right thing for my practice and my patients."

  • Job Title: Owner Founder | Chief Dental Officer

    "How can I say as an individual provider, when I get out of school and open my practice, that I am providing better care than a group of doctors who have support with difficult cases and other specialists available for consultations? I don’t think anyone would disagree if I have a heart issue I want to go somewhere where there are multiple specialists that will take good care of me. I got into this because I feel that our organization can provide great quality and do it cost effectively. We are serious about quality. If we weren’t I wouldn’t be a part of it."

  • Job Title: Owner | Pediatric Dentist

    "Rock Dental Brands prides themselves on taking care of their patients before profits. I was in a place in my life where I wanted to be with a group who was owned by dentists, practiced dentistry, and knew what it is like to own a business and to provide excellent patient care. Rock Dental has wonderful values that align with my own core values. I love that about them."

  • Job Title: Owner Founder | Orthodontist

    "I love to see patients - that's why I became an orthodontist. What I don't love is bills, past due accounts, managing employee 401(k)'s, bonuses, marketing, and of course countless other issues that unexpectedly arise each day. Rock Dental Brands has taken many things off my hands leaving me free to concentrate on what I love: treating patients. The partnership between Rock Dental and our team "on the ground" has been wonderful. Rock Dental is an extension of our team that benefits our practice and our patients in way that I was unable to provide myself."

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