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Westrock Orthodontics Signs College Football Quarterback KJ Jefferson as Newest NIL Partner

March 15, 2022 Announcements

Welcome to the team_KJ Announcement

Westrock Orthodontics, a clinic affiliated with Rock Dental Brands, announced its partnership with college football quarterback KJ Jefferson. The collaboration is the company’s second NIL partnership that aims to promote the importance of oral health and a healthy smile, as well as document Jefferson’s own oral health journey and smile transformation.

“We are thrilled to add KJ to our all-star lineup to promote the importance of a healthy smile,” said Westrock orthodontist Dr. Darren Hallums. “We are a competitive group of providers that knows first-hand the effect a healthy smile can have on someone’s confidence. KJ is a well-known athlete and a 4-star football recruit. We couldn’t be more proud that he trusts our team.”

Jefferson is a native of Sardis, Miss. and a starting college football quarterback currently playing in Fayetteville, Ark. The partnership with Westrock Orthodontics was formed in light of the law passed in July 2021 allowing student athletes to be compensated for the use of their name, image and likeness (NIL).

“I’m excited to join the Westrock Orthodontics team as its newest patient and student athlete ambassador,” said Jefferson. “Rock Dental Brands is the state’s leader in oral health with clinics all over Arkansas and the region, including Westrock Orthodontics in Fayetteville, so I couldn’t think of a better partner for me.”

Jefferson’s partnership with Westrock Orthodontics will include Invisalign treatment. Follow his Invisalign journey at @westrockortho on Instagram.

“We are proud to announce our second NIL partnership and to welcome college football star KJ Jefferson to the Rock Dental Brands team,” said Kristi Crum, CEO of Rock Dental Brands. “We’ve seen an outpouring of positive support from our first partnership with college basketball guard Au’Diese Toney. We believe that everyone deserves a healthy smile and we are proud to make an investment in these players that will last a lifetime. We hope that this is another announcement of many as we continue building a star-studded line up of student athletes and NIL opportunities for our clinics and providers.”

To learn more about how Rock Dental Brands can support your dental practice, visit Rock Dental Brands also has opportunities for providers to join our current affiliated locations. To learn more about joining the Rock Dental Brands team of professionals, visit

About Rock Dental Brands

Rock Dental Brands is a progressive practice management group, started by dentists, that provides support to general and dental specialists affiliates, including Westrock Orthodontics, Leap Kids Dental, Rock Family Dental and Impact Oral Surgery and a host of other independent brands. Rock Dental Brands’ mission is to make quality care attainable for each and every patient throughout their lifetime. For more information about Rock Dental Brands, visit

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