Rock Dental Brands announces affiliation with Florida-based Coastline Orthodontics

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Expansion represents entry into the Florida Market

Little Rock, Ark. (Nov. 2, 2022)  — Rock Dental Brands announced today that it has affiliated with Coastline Orthodontics in Jacksonville, Fla. The move represents the dental practice management group’s entry into the Florida market. It now manages 102 dental offices in Arkansas, Missouri, Tennessee, Alabama and Florida. Rock Dental Brands is headquartered in Little Rock, Ark. 

Rock Dental Brands has more than doubled its business and affiliated with 37 additional practices since 2019, and expansion is planned to continue. The dental and orthodontics practice management organization announced in September that it secured $45 million in credit commitments from Chicago-based Twin Brook Capital in order to help fund more growth. 

“We are proud to partner with Coastline Orthodontics. Their values and standards for patient care make them a great partner for Rock and we are thrilled they are joining the team. We are focused on continued expansion of the brand, while never wavering in our commitment to offering the highest-possible quality for oral health care in our clinics,” said CEO Kristi Crum. “Rock Dental Brands will continue to invest in well-established and successful practices like Coastline Orthodontics. We have no plans of slowing down.” 

Coastline Orthodontics was founded in 1985 and has two locations in Jacksonville, in addition to clinics in Fernandina Beach and Macclenny, Fla. The owners, Dr. Valerie Minor and Dr. Brad Mokris, along with  Associates, Dr. Julia Lipkin and Dr. Mary Keezel will continue serving the Jacksonville community. 

“At Coastline Orthodontics, we have helped tens of thousands of patients to achieve healthy smiles,” Dr. Mokris said. “We love what we do, and this opportunity with Rock Dental Brands will provide us the support we need to continue growing in the communities we serve. We are more than excited to become part of the team.”

About Rock Dental Brands

Founded in 2015 by Dr. Bryan Hiller, Dr. Mark Dake and Merritt Dake, Rock Dental Brands is a progressive practice management group based in Little Rock, Ark. The company provides support to 102 general dentistry and dental specialist affiliates in Arkansas, Missouri, Tennessee, Florida and Alabama. For more information about Rock Dental Brands, visit

About Coastline Orthodontics

Coastline Orthodontics was founded in 1985 and has two locations in Jacksonville, in addition to clinics in Fernandina Beach and Macclenny, Fla. For more information about Coastline Orthodontics, visit

  • Job Title: Westrock Orthodontics

    "The decision to affiliate with Rock Dental Brands was easy. They are a dental practice management group that is founded by dentists and focuses on putting patients first. This affiliation has not only relieved harrowing administrative tasks, but also allowed me to keep my professional autonomy and set my own schedule. All of this, plus Rock Dental Brands’ proven track record, I am able to trust them to do the right thing for my practice and my patients."

  • Job Title: Owner Founder | Chief Dental Officer

    "How can I say as an individual provider, when I get out of school and open my practice, that I am providing better care than a group of doctors who have support with difficult cases and other specialists available for consultations? I don’t think anyone would disagree if I have a heart issue I want to go somewhere where there are multiple specialists that will take good care of me. I got into this because I feel that our organization can provide great quality and do it cost effectively. We are serious about quality. If we weren’t I wouldn’t be a part of it."

  • Job Title: Owner | Pediatric Dentist

    "Rock Dental Brands prides themselves on taking care of their patients before profits. I was in a place in my life where I wanted to be with a group who was owned by dentists, practiced dentistry, and knew what it is like to own a business and to provide excellent patient care. Rock Dental has wonderful values that align with my own core values. I love that about them."

  • Job Title: Owner Founder | Orthodontist

    "I love to see patients - that's why I became an orthodontist. What I don't love is bills, past due accounts, managing employee 401(k)'s, bonuses, marketing, and of course countless other issues that unexpectedly arise each day. Rock Dental Brands has taken many things off my hands leaving me free to concentrate on what I love: treating patients. The partnership between Rock Dental and our team "on the ground" has been wonderful. Rock Dental is an extension of our team that benefits our practice and our patients in way that I was unable to provide myself."

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