Rock Dental Brands Accelerates Growth in 2026 Through Strategic Expansion and New Partnerships

Rock Dental Brands Accelerates Growth in 2026 Through Strategic Expansion and New Partnerships
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June 23, 2026

Doctor-led Dental Network Alliance enters Dallas and Nashville markets.

Little Rock, Ark. (June 23, 2026) — Rock Dental Brands, a leading Dental Network Alliance with more than 110 affiliated practices, today announced record growth in the first half of 2026, adding 9 providers and 6 partnerships to its network, with 4 more partnerships in the works. The expansion marks the company’s entry into Texas and continued growth in Tennessee, including Nashville, while further extending its footprint in Florida and Alabama.

Why the Expansion Matters

The company’s 2026 growth reflects broader trends in the dental industry, where independent specialty practices are increasingly evaluating alternatives to traditional dental service organizations. Rock Dental Brands reports growing interest from pediatric dentistry, orthodontic and oral surgery providers seeking partnership models that combine operational support with doctor-led decision making.

2026 Growth Highlights

  • Added 9 providers
  • Added 6 clinics
  • Expanded into Texas
  • Entered the Nashville, Tennessee market
  • Increased presence in Florida and Alabama
  • Supports more than 110 affiliated practices
  • More than doubled year-over-year Q1 growth

“Rock Dental Brands was founded by doctors to create something better and different from the legacy DSO model. We are the first Dental Network Alliance, and we find that our approach to partnership and solutions for our affiliated pediatric dentistry, orthodontic and oral surgery practices sets Rock Dental Brands apart,” said Kristi Casey, Chief Executive Officer of Rock Dental Brands. “We are humbled by and proud of the market-leading practices that decide to join our doctor-led group. We view this as the strongest testament to our model and the positive impact we continue to have on the dental community.”

Rock Dental Brands’ growth included partnerships with leading pediatric dentistry and orthodontic practices, strengthening its presence across the Southeast and South Central United States while establishing a foothold in new regions. The company continues to focus on strategic expansion in markets with strong patient demand and opportunities for clinical collaboration.

“We’re seeing a clear shift in the market, with more doctors looking for flexible partnership models that support growth without sacrificing autonomy,” said Spencer Lunghino, Chief Development Officer of Rock Dental Brands. “Our expansion into new geographies is a direct response to that demand, and we expect continued growth across the Southeast, South Central and Mountain West regions.”

Rock Dental Brands plans to build on this momentum throughout 2026, with continued expansion into new markets and additional partnerships across its core specialties.

About Rock Dental Brands

Rock Dental Brands is a progressive practice management group, started by dentists, that provides support to general and dental specialists affiliates, including Westrock Orthodontics, Birmingham Orthodontics, Baptiste Orthodontics, Coastline Orthodontics, Leap Kids Dental, Rock Family Dental and Impact Oral Surgery and a host of other independent brands. Rock Dental Brands’ mission is to make quality care attainable for each and every patient throughout their lifetime. For more information about Rock Dental Brands, visit RockDentalBrands.com.

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  • Job Title: Westrock Orthodontics

    "The decision to affiliate with Rock Dental Brands was easy. They are a dental practice management group that is founded by dentists and focuses on putting patients first. This affiliation has not only relieved harrowing administrative tasks, but also allowed me to keep my professional autonomy and set my own schedule. All of this, plus Rock Dental Brands’ proven track record, I am able to trust them to do the right thing for my practice and my patients."

  • Job Title: Owner Founder | Chief Dental Officer

    When Rock Dental Brands was started there was an underlying culture laid down to do what is best for the patient every time and the practice will take care of itself. This culture has been practiced by our doctors, our staff and our management team from the inception. Every day we treat patients and the doctors and office teams are supported by our home office and the management team. This team effort allows us to provide great dental care by allowing the doctors to concentrate on what they do best……which is to take care of patients. We continue to strive to improve our dentistry that we provide in a warm, friendly environment. Being a part of Rock Dental Brands allows for discussion between specialists that only adds to the quality of care the patient receives. “We are serious about quality, if we weren’t, I would not be a part of it."

  • Job Title: Owner | Pediatric Dentist

    "Rock Dental Brands prides themselves on taking care of their patients before profits. I was in a place in my life where I wanted to be with a group who was owned by dentists, practiced dentistry, and knew what it is like to own a business and to provide excellent patient care. Rock Dental has wonderful values that align with my own core values. I love that about them."

  • Job Title: Owner Founder | Orthodontist

    "I love to see patients - that's why I became an orthodontist. What I don't love is bills, past due accounts, managing employee 401(k)'s, bonuses, marketing, and of course countless other issues that unexpectedly arise each day. Rock Dental Brands has taken many things off my hands leaving me free to concentrate on what I love: treating patients. The partnership between Rock Dental and our team "on the ground" has been wonderful. Rock Dental is an extension of our team that benefits our practice and our patients in way that I was unable to provide myself."

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