Rock Dental a Large Part of Health Sector

Mark Dake is a co-founder and Chief Clinical Officer of Rock Dental Brands.
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Originally published by Capital Assets: Little Rock Regional Chamber Business Guide

With the mission to serve those who serve their patients, Rock Dental Brands has brought Arkansas’ premier dental practices together since 2016. With affordable care provided with multidisciplinary offerings in several areas of oral care, Rock Dental plays a huge role in the Little Rock health care sector.

Not only does Rock Dental Brands invest in a local workforce, but it has also brought top industry professionals to the Little Rock area. While the group supports more than 50 clinic in Arkansas, it also develops talent and is dedicated to supporting other Arkansas businesses through its investments in the real estate market and local vendors. 

With the bloom-where-you’re-planted mentality in hand, the company has succeeded in crafting local teams that consistently earn recognition for excellence in several areas of care and has created successful, industry-leading teams in intelligence, human resources, accounting and finance and operations with most of its workforce hailing from right here in Central Arkansas.

Kristi Casey
“You can expect our growth and commitment to shaping the industry through technology to continue.” — Kristi Casey, CEO of Rock Dental Brands


Rock Dental Brands continues to grow and has tripled its business size in the past four years. The group now has over 100 affiliate dental clinics in five states.

“This year, we added new practices near St. Louis, Orlando and Memphis, and we strengthened our offerings in Arkansas, adding a new facial and oral surgery specialty practice in northwest Arkansas and a pediatric dentistry clinic in North Little Rock,” said Kristi Casey, CEO of Rock Dental Brands. “Our work has resulted in a thriving workforce of nearly 900 employees, with over 500 staff in Arkansas and over 300 in Central Arkansas — and that’s no accident.”


Rock Dental Brands is set to fly even higher as it navigates new territories and enriches its communities. “You can expect our growth and commitment to shaping the industry through technology to continue,” Casey said. “This means a sustained effort to recruit and cultivate talent in technical fields, so we work locally with the Arkansas Center for Data Sciences and also Arkansas Fellowship to help develop the young talent here. We’ve continuously invested additional resources in Little Rock, and we plan for that to continue.”

The company doesn’t see this vision happening only in Arkansas — its dedication stretches to its facilities in Missouri, Tennessee, Alabama and Florida. 

  • Job Title: Westrock Orthodontics

    "The decision to affiliate with Rock Dental Brands was easy. They are a dental practice management group that is founded by dentists and focuses on putting patients first. This affiliation has not only relieved harrowing administrative tasks, but also allowed me to keep my professional autonomy and set my own schedule. All of this, plus Rock Dental Brands’ proven track record, I am able to trust them to do the right thing for my practice and my patients."

  • Job Title: Owner Founder | Chief Dental Officer

    "How can I say as an individual provider, when I get out of school and open my practice, that I am providing better care than a group of doctors who have support with difficult cases and other specialists available for consultations? I don’t think anyone would disagree if I have a heart issue I want to go somewhere where there are multiple specialists that will take good care of me. I got into this because I feel that our organization can provide great quality and do it cost effectively. We are serious about quality. If we weren’t I wouldn’t be a part of it."

  • Job Title: Owner | Pediatric Dentist

    "Rock Dental Brands prides themselves on taking care of their patients before profits. I was in a place in my life where I wanted to be with a group who was owned by dentists, practiced dentistry, and knew what it is like to own a business and to provide excellent patient care. Rock Dental has wonderful values that align with my own core values. I love that about them."

  • Job Title: Owner Founder | Orthodontist

    "I love to see patients - that's why I became an orthodontist. What I don't love is bills, past due accounts, managing employee 401(k)'s, bonuses, marketing, and of course countless other issues that unexpectedly arise each day. Rock Dental Brands has taken many things off my hands leaving me free to concentrate on what I love: treating patients. The partnership between Rock Dental and our team "on the ground" has been wonderful. Rock Dental is an extension of our team that benefits our practice and our patients in way that I was unable to provide myself."

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