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January 15, 2026

We’re excited to announce the launch of our Preferred Supplier Program, a dynamic new initiative crafted to forge powerful partnerships with leading dental suppliers who share our vision for excellence. At Rock Dental Brands we Dental Differently, so we’re not just about transactions, we’re about building meaningful, lasting relationships that elevate patient care and drive innovation in the dental industry.

Why Join the Preferred Supplier Program?

As one of the nation’s fastest-growing dental support organizations, Rock Dental Brands is committed to transforming the dental care experience. Our Preferred Supplier Program offers exclusive opportunities for suppliers to grow alongside us, streamline solutions, and make a lasting impact on the communities we serve. By partnering with us, you’ll be part of a collaborative network dedicated to shaping the future of dental care.

Who We’re Looking For

We’re eager to connect with suppliers who align with our core values of integrity, innovation, and a passion for improving patient outcomes. Specifically, we’re interested in partnering with providers of:

  • Dental Supplies: High-quality materials and equipment to support top-tier care.
  • Branded Materials: Products that enhance our brand and patient experience.
  • Accounting Software: Tools to streamline operations and boost efficiency.
  • Orthodontics Lab Services: Precision services to support orthodontic excellence.
  • Dental Lab Services: Reliable, innovative solutions for dental restorations.
  • Other Products and Services: Offerings that elevate the patient experience.

A Partnership Built on Shared Success

At Rock Dental Brands, we believe that the best outcomes come from collaboration. Our Preferred Supplier Program is designed to foster partnerships that go beyond the ordinary, combining trusted suppliers with forward-thinking dental professionals to create something extraordinary. Together, we can enhance patient experiences, streamline operations, and drive innovation that sets new standards in dental care.

Ready to Rock with Us?

If you’re a supplier who shares our commitment to excellence and innovation, we want to hear from you! Join our Preferred Supplier Program and become a key part of our mission to transform dental care for communities across the nation.To learn more or to apply, visit our Preferred Suppliers Page, or contact our team at [insert contact info]. Let’s build a partnership that makes a difference, together!

Stay connected

Latest News

  • Job Title: Westrock Orthodontics

    "The decision to affiliate with Rock Dental Brands was easy. They are a dental practice management group that is founded by dentists and focuses on putting patients first. This affiliation has not only relieved harrowing administrative tasks, but also allowed me to keep my professional autonomy and set my own schedule. All of this, plus Rock Dental Brands’ proven track record, I am able to trust them to do the right thing for my practice and my patients."

  • Job Title: Owner Founder | Chief Dental Officer

    When Rock Dental Brands was started there was an underlying culture laid down to do what is best for the patient every time and the practice will take care of itself. This culture has been practiced by our doctors, our staff and our management team from the inception. Every day we treat patients and the doctors and office teams are supported by our home office and the management team. This team effort allows us to provide great dental care by allowing the doctors to concentrate on what they do best……which is to take care of patients. We continue to strive to improve our dentistry that we provide in a warm, friendly environment. Being a part of Rock Dental Brands allows for discussion between specialists that only adds to the quality of care the patient receives. “We are serious about quality, if we weren’t, I would not be a part of it."

  • Job Title: Owner | Pediatric Dentist

    "Rock Dental Brands prides themselves on taking care of their patients before profits. I was in a place in my life where I wanted to be with a group who was owned by dentists, practiced dentistry, and knew what it is like to own a business and to provide excellent patient care. Rock Dental has wonderful values that align with my own core values. I love that about them."

  • Job Title: Owner Founder | Orthodontist

    "I love to see patients - that's why I became an orthodontist. What I don't love is bills, past due accounts, managing employee 401(k)'s, bonuses, marketing, and of course countless other issues that unexpectedly arise each day. Rock Dental Brands has taken many things off my hands leaving me free to concentrate on what I love: treating patients. The partnership between Rock Dental and our team "on the ground" has been wonderful. Rock Dental is an extension of our team that benefits our practice and our patients in way that I was unable to provide myself."

Let's Talk!

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December 8, 2025

We Dental Differently, and the healthcare industry is taking note, recognizing us as a top DSO. Rock Dental Brands was recently awarded the honor of Top Dental Support Organization in 2025 by Healthcare Business Review.

Our CEO, Kristi Casey, recently spoke with Healthcare Business Review about our ongoing support of the amazing providers in our network alliance and their patients, helping them to grow and to achieve top-tier performance.
We look forward to 2026 and plan for even more great things to come as we continue to expand our Dental Network Alliance.

Voted Top Dental Support Organization in 2025, Voted Top DSO in 2025

Stay connected

Latest News

  • Job Title: Westrock Orthodontics

    "The decision to affiliate with Rock Dental Brands was easy. They are a dental practice management group that is founded by dentists and focuses on putting patients first. This affiliation has not only relieved harrowing administrative tasks, but also allowed me to keep my professional autonomy and set my own schedule. All of this, plus Rock Dental Brands’ proven track record, I am able to trust them to do the right thing for my practice and my patients."

  • Job Title: Owner Founder | Chief Dental Officer

    When Rock Dental Brands was started there was an underlying culture laid down to do what is best for the patient every time and the practice will take care of itself. This culture has been practiced by our doctors, our staff and our management team from the inception. Every day we treat patients and the doctors and office teams are supported by our home office and the management team. This team effort allows us to provide great dental care by allowing the doctors to concentrate on what they do best……which is to take care of patients. We continue to strive to improve our dentistry that we provide in a warm, friendly environment. Being a part of Rock Dental Brands allows for discussion between specialists that only adds to the quality of care the patient receives. “We are serious about quality, if we weren’t, I would not be a part of it."

  • Job Title: Owner | Pediatric Dentist

    "Rock Dental Brands prides themselves on taking care of their patients before profits. I was in a place in my life where I wanted to be with a group who was owned by dentists, practiced dentistry, and knew what it is like to own a business and to provide excellent patient care. Rock Dental has wonderful values that align with my own core values. I love that about them."

  • Job Title: Owner Founder | Orthodontist

    "I love to see patients - that's why I became an orthodontist. What I don't love is bills, past due accounts, managing employee 401(k)'s, bonuses, marketing, and of course countless other issues that unexpectedly arise each day. Rock Dental Brands has taken many things off my hands leaving me free to concentrate on what I love: treating patients. The partnership between Rock Dental and our team "on the ground" has been wonderful. Rock Dental is an extension of our team that benefits our practice and our patients in way that I was unable to provide myself."

Let's Talk!

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June 3, 2025

Rock Dental Brands is pleased to announce the addition of six clinics in Arkansas and Missouri.

Our latest expansion includes the following clinics:

We’re proud to continue our commitment to improving smiles and building healthier communities across Arkansas and Missouri. Stay tuned for more updates as we grow to serve you better!

As featured in Arkansas Business.

Stay connected

Latest News

  • Job Title: Westrock Orthodontics

    "The decision to affiliate with Rock Dental Brands was easy. They are a dental practice management group that is founded by dentists and focuses on putting patients first. This affiliation has not only relieved harrowing administrative tasks, but also allowed me to keep my professional autonomy and set my own schedule. All of this, plus Rock Dental Brands’ proven track record, I am able to trust them to do the right thing for my practice and my patients."

  • Job Title: Owner Founder | Chief Dental Officer

    When Rock Dental Brands was started there was an underlying culture laid down to do what is best for the patient every time and the practice will take care of itself. This culture has been practiced by our doctors, our staff and our management team from the inception. Every day we treat patients and the doctors and office teams are supported by our home office and the management team. This team effort allows us to provide great dental care by allowing the doctors to concentrate on what they do best……which is to take care of patients. We continue to strive to improve our dentistry that we provide in a warm, friendly environment. Being a part of Rock Dental Brands allows for discussion between specialists that only adds to the quality of care the patient receives. “We are serious about quality, if we weren’t, I would not be a part of it."

  • Job Title: Owner | Pediatric Dentist

    "Rock Dental Brands prides themselves on taking care of their patients before profits. I was in a place in my life where I wanted to be with a group who was owned by dentists, practiced dentistry, and knew what it is like to own a business and to provide excellent patient care. Rock Dental has wonderful values that align with my own core values. I love that about them."

  • Job Title: Owner Founder | Orthodontist

    "I love to see patients - that's why I became an orthodontist. What I don't love is bills, past due accounts, managing employee 401(k)'s, bonuses, marketing, and of course countless other issues that unexpectedly arise each day. Rock Dental Brands has taken many things off my hands leaving me free to concentrate on what I love: treating patients. The partnership between Rock Dental and our team "on the ground" has been wonderful. Rock Dental is an extension of our team that benefits our practice and our patients in way that I was unable to provide myself."

Let's Talk!

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May 16, 2025

Our CEO, Kristi Casey, as well as Chief Clinical Officer, Dr. Mark Dake, and Spencer Lunghino, Chief Development Officer at Rock Dental Brands, visit with Dr. Burleson at the Burleson Box Podcast for an in-depth discussion to answer one of the most pressing questions in modern dentistry and orthodontics: How do I avoid choosing the wrong DSO?

Watch or listen on the platforms below:

Burleson Box Podcast

Simplecast

Apple Podcasts

Spotify

Stay connected

Latest News

  • Job Title: Westrock Orthodontics

    "The decision to affiliate with Rock Dental Brands was easy. They are a dental practice management group that is founded by dentists and focuses on putting patients first. This affiliation has not only relieved harrowing administrative tasks, but also allowed me to keep my professional autonomy and set my own schedule. All of this, plus Rock Dental Brands’ proven track record, I am able to trust them to do the right thing for my practice and my patients."

  • Job Title: Owner Founder | Chief Dental Officer

    When Rock Dental Brands was started there was an underlying culture laid down to do what is best for the patient every time and the practice will take care of itself. This culture has been practiced by our doctors, our staff and our management team from the inception. Every day we treat patients and the doctors and office teams are supported by our home office and the management team. This team effort allows us to provide great dental care by allowing the doctors to concentrate on what they do best……which is to take care of patients. We continue to strive to improve our dentistry that we provide in a warm, friendly environment. Being a part of Rock Dental Brands allows for discussion between specialists that only adds to the quality of care the patient receives. “We are serious about quality, if we weren’t, I would not be a part of it."

  • Job Title: Owner | Pediatric Dentist

    "Rock Dental Brands prides themselves on taking care of their patients before profits. I was in a place in my life where I wanted to be with a group who was owned by dentists, practiced dentistry, and knew what it is like to own a business and to provide excellent patient care. Rock Dental has wonderful values that align with my own core values. I love that about them."

  • Job Title: Owner Founder | Orthodontist

    "I love to see patients - that's why I became an orthodontist. What I don't love is bills, past due accounts, managing employee 401(k)'s, bonuses, marketing, and of course countless other issues that unexpectedly arise each day. Rock Dental Brands has taken many things off my hands leaving me free to concentrate on what I love: treating patients. The partnership between Rock Dental and our team "on the ground" has been wonderful. Rock Dental is an extension of our team that benefits our practice and our patients in way that I was unable to provide myself."

Let's Talk!

Share this story
May 1, 2025

Rock Dental Brands Hires New Chief Finance Officer, Adds New Transformation Team to Enhance Technology, Fuel Continued Growth

LITTLE ROCK, Ark. (May 1, 2025) — Rock Dental Brands, a leading dental service organization based in Little Rock, Arkansas, is pleased to announce the appointment of Abhi Nyatee as its new Chief Financial Officer. In this role, Nyatee will serve as a strategic and operational advisor to the executive leadership team, championing financial stewardship, operational efficiency, and scalable growth.

Under Nyatee’s leadership, Rock Dental Brands is merging Finance and Technology to foster collaboration, optimize operations and enhance enterprise-wide efficiency.

A proven global finance and strategy executive, Nyatee brings more than 18 years of experience across public and private equity-backed companies. His background spans a wide range of industries—including healthcare, insurance, software, SaaS, professional services, telecom, and manufacturing—where he has consistently delivered strategic operational improvements and long-term value. 

Most recently, Nyatee served as Head of Finance and Strategy at Advantage Dental Plus, overseeing critical areas including FP&A, business analytics, accounting, transformation, business development, revenue cycle management, and real estate. Prior to that, he was Vice President of FP&A and Corporate Strategy at DentaQuest, where he led a major strategic realignment that resulted in the $2.5 billion acquisition of DentaQuest by Sun Life—one of the largest transactions in dental insurance history.

“Abhi combines analytical precision with visionary leadership,” said Kristi Casey, CEO of Rock Dental Brands. “He’s known for reshaping financial and operational models, and his arrival comes at a pivotal moment as Rock continues to aggressively expand. By bringing together finance, technology, and analytics, we’re positioning Rock for sustained innovation and growth.”

Rock Dental Brands is well-positioned to disrupt the DSO industry with the most recent announcement of a $90 million investment from lending partners to fuel the organization’s ongoing expansion efforts, enhancing access to high-quality oral care across communities in the central and southeast U.S.. Adding Nyatee to the executive leadership team will help support the company’s broader vision to accelerate its market expansion. “I’m incredibly excited to join Rock Dental Brands at such an exciting time,” said Nyatee. “There’s a clear vision here to not only grow, but to reinvent how we operate through innovation, data, and technology. I look forward to working alongside this talented team to build on the company’s momentum and create a scalable, efficient, and future-ready organization.”

Nyatee holds a Master’s in Finance from the Rochester Institute of Technology, where he graduated with honors and was inducted into Beta Gamma Sigma. He also holds a Bachelor’s degree in Biotechnology from ICFAI Tech Institute.

About Rock Dental Brands

Rock Dental Brands is a progressive practice management group, started by dentists, that provides support to general and dental specialists affiliates, including Birmingham Orthodontics, Westrock Orthodontics, Leap Kids Dental, Rock Family Dental and Impact Oral Surgery and a host of other independent brands. Rock Dental Brands’ mission is to make quality care attainable for each and every patient throughout their lifetime. For more information about Rock Dental Brands, visit RockDentalBrands.com. 

Stay connected

Latest News

  • Job Title: Westrock Orthodontics

    "The decision to affiliate with Rock Dental Brands was easy. They are a dental practice management group that is founded by dentists and focuses on putting patients first. This affiliation has not only relieved harrowing administrative tasks, but also allowed me to keep my professional autonomy and set my own schedule. All of this, plus Rock Dental Brands’ proven track record, I am able to trust them to do the right thing for my practice and my patients."

  • Job Title: Owner Founder | Chief Dental Officer

    When Rock Dental Brands was started there was an underlying culture laid down to do what is best for the patient every time and the practice will take care of itself. This culture has been practiced by our doctors, our staff and our management team from the inception. Every day we treat patients and the doctors and office teams are supported by our home office and the management team. This team effort allows us to provide great dental care by allowing the doctors to concentrate on what they do best……which is to take care of patients. We continue to strive to improve our dentistry that we provide in a warm, friendly environment. Being a part of Rock Dental Brands allows for discussion between specialists that only adds to the quality of care the patient receives. “We are serious about quality, if we weren’t, I would not be a part of it."

  • Job Title: Owner | Pediatric Dentist

    "Rock Dental Brands prides themselves on taking care of their patients before profits. I was in a place in my life where I wanted to be with a group who was owned by dentists, practiced dentistry, and knew what it is like to own a business and to provide excellent patient care. Rock Dental has wonderful values that align with my own core values. I love that about them."

  • Job Title: Owner Founder | Orthodontist

    "I love to see patients - that's why I became an orthodontist. What I don't love is bills, past due accounts, managing employee 401(k)'s, bonuses, marketing, and of course countless other issues that unexpectedly arise each day. Rock Dental Brands has taken many things off my hands leaving me free to concentrate on what I love: treating patients. The partnership between Rock Dental and our team "on the ground" has been wonderful. Rock Dental is an extension of our team that benefits our practice and our patients in way that I was unable to provide myself."

Let's Talk!

Share this story
February 1, 2025

Embarking on the path to your child’s radiant smile starts early, with the first tooth marking a crucial milestone. As we celebrate National Children’s Dental Health Month (NCDHM) this February, the importance of early dental care becomes even more evident. The American Association of Pediatric Dentists recommends that parents have a dentist in mind for their child by the time they celebrate their first birthday. Our commitment to children’s dental health extends to sharing valuable insights. Throughout this journey, we will explore establishing healthy habits, the significance of orthodontics, and practical tips to nurture your child’s dental and overall well-being.

Establish Healthy Habits Early:

Recognizing that children with cavities in their baby teeth are three times more likely to develop cavities in their adult teeth emphasizes the need for early intervention in children’s dental health. As a parent, you play a pivotal role in promoting healthy dental habits from the onset of your child’s dental journey. For infants, cleaning their gums with a clean cloth after feeding sets the foundation. Once baby teeth emerge, instill the habit of brushing twice a day with fluoride toothpaste. While they may not be experts immediately, your guidance ensures a successful transition. For children under six, supervise their brushing, emphasizing the use of a pea-sized amount of toothpaste to avoid swallowing.

Good Habits Require Discipline:

Prioritizing your child’s oral health through regular check-ups and instilling age-appropriate dental hygiene habits is crucial in maintaining children’s dental health. Shockingly, nearly 56 percent of U.S. children ages 6-8 have untreated cavities, underscoring the importance of preventive measures. Poor oral health not only causes pain but can be financially burdensome for families. Moreover, kids with poor oral health are statistically more likely to miss school and perform poorly in the classroom, as noted by CATCH Healthy Smiles.

Adults Make the Best Role Models:

Children learn by example, and your healthy dental habits play a vital role in shaping theirs. Emphasize that cavities aren’t solely caused by sugar; carbohydrate-heavy diets can also contribute. Lead by showing your love for teeth-friendly foods and encourage the switch from sugary drinks to water. Establish a routine that includes flossing and waiting 30 minutes after meals before brushing to protect enamel. Create a fun atmosphere by incorporating a playlist of two-minute songs for your child’s brushing time, emphasizing the joy of maintaining good habits.

Linking Dental Health to Overall Well-being:

Digital Footprint and Real-life Connections:

In the age of digital sharing, your child’s smile may be seen by hundreds daily. As we consider our digital footprint, it’s crucial to think about real-life connections. A child’s reluctance to smile for pictures may indicate potential issues affecting their day-to-day school life. Embarrassment, discomfort, or other dental concerns could be influencing their interactions with friends, peers, and teachers.

Prioritizing Your Child’s Health:

During this vital developmental stage, prioritizing your child’s health is paramount. Dental health significantly impacts psychological and overall well-being, emphasizing the importance of pediatric dentists. Starting your child on Phase I treatment is a transformative step that can make a substantial improvement in their life. Seeking Phase I treatment from a trusted pediatric dentist is the first step in this journey.

Join the Movement:

As National Children’s Dental Health Month unfolds, millions of parents across America are scheduling Phase I orthodontic appointments for their children, taking proactive steps to protect their dental, mental, and overall well-being. After all, watching them smile is one of life’s greatest joys.

The journey to nurturing your child’s smiles involves establishing healthy habits, addressing general dental care, and recognizing the importance of orthodontics and pediatric dentists. By prioritizing their oral health, you contribute to their overall well-being, confidence, and a lifetime of joyful smiles. As February, National Children’s Dental Health Month, unfolds, let’s join the movement towards proactive dental care for our children, ensuring they carry their smiles with pride and health.

Stay connected

Latest News

  • Job Title: Westrock Orthodontics

    "The decision to affiliate with Rock Dental Brands was easy. They are a dental practice management group that is founded by dentists and focuses on putting patients first. This affiliation has not only relieved harrowing administrative tasks, but also allowed me to keep my professional autonomy and set my own schedule. All of this, plus Rock Dental Brands’ proven track record, I am able to trust them to do the right thing for my practice and my patients."

  • Job Title: Owner Founder | Chief Dental Officer

    When Rock Dental Brands was started there was an underlying culture laid down to do what is best for the patient every time and the practice will take care of itself. This culture has been practiced by our doctors, our staff and our management team from the inception. Every day we treat patients and the doctors and office teams are supported by our home office and the management team. This team effort allows us to provide great dental care by allowing the doctors to concentrate on what they do best……which is to take care of patients. We continue to strive to improve our dentistry that we provide in a warm, friendly environment. Being a part of Rock Dental Brands allows for discussion between specialists that only adds to the quality of care the patient receives. “We are serious about quality, if we weren’t, I would not be a part of it."

  • Job Title: Owner | Pediatric Dentist

    "Rock Dental Brands prides themselves on taking care of their patients before profits. I was in a place in my life where I wanted to be with a group who was owned by dentists, practiced dentistry, and knew what it is like to own a business and to provide excellent patient care. Rock Dental has wonderful values that align with my own core values. I love that about them."

  • Job Title: Owner Founder | Orthodontist

    "I love to see patients - that's why I became an orthodontist. What I don't love is bills, past due accounts, managing employee 401(k)'s, bonuses, marketing, and of course countless other issues that unexpectedly arise each day. Rock Dental Brands has taken many things off my hands leaving me free to concentrate on what I love: treating patients. The partnership between Rock Dental and our team "on the ground" has been wonderful. Rock Dental is an extension of our team that benefits our practice and our patients in way that I was unable to provide myself."

Let's Talk!

Share this story
December 17, 2024

Originally appearing in Arkansas Business.

Spencer Lunghino has been hired as chief development officer of Rock Dental Brands of Little Rock. In Lunghino’s new role, he will spearhead all of Rock Dental Brands’ mergers and acquisitions strategy.

Lunghino most recently was vice president of growth at Southern Veterinary Partners in Birmingham, Alabama. Before that, he was the director of corporate development and strategic finance at naviHealth in Brentwood, Tennessee. Lunghino also has served as senior associate at Blue Sea Capital in West Palm Beach, Florida, senior mergers and acquisitions analyst at Wells Fargo Securities in Charlotte, North Carolina, and leveraged finance analyst at Macquarie Capital in New York City.

Lunghino received his Bachelor of Arts with a major in math from Middlebury College of Middlebury, Vermont.

Stay connected

Latest News

  • Job Title: Westrock Orthodontics

    "The decision to affiliate with Rock Dental Brands was easy. They are a dental practice management group that is founded by dentists and focuses on putting patients first. This affiliation has not only relieved harrowing administrative tasks, but also allowed me to keep my professional autonomy and set my own schedule. All of this, plus Rock Dental Brands’ proven track record, I am able to trust them to do the right thing for my practice and my patients."

  • Job Title: Owner Founder | Chief Dental Officer

    When Rock Dental Brands was started there was an underlying culture laid down to do what is best for the patient every time and the practice will take care of itself. This culture has been practiced by our doctors, our staff and our management team from the inception. Every day we treat patients and the doctors and office teams are supported by our home office and the management team. This team effort allows us to provide great dental care by allowing the doctors to concentrate on what they do best……which is to take care of patients. We continue to strive to improve our dentistry that we provide in a warm, friendly environment. Being a part of Rock Dental Brands allows for discussion between specialists that only adds to the quality of care the patient receives. “We are serious about quality, if we weren’t, I would not be a part of it."

  • Job Title: Owner | Pediatric Dentist

    "Rock Dental Brands prides themselves on taking care of their patients before profits. I was in a place in my life where I wanted to be with a group who was owned by dentists, practiced dentistry, and knew what it is like to own a business and to provide excellent patient care. Rock Dental has wonderful values that align with my own core values. I love that about them."

  • Job Title: Owner Founder | Orthodontist

    "I love to see patients - that's why I became an orthodontist. What I don't love is bills, past due accounts, managing employee 401(k)'s, bonuses, marketing, and of course countless other issues that unexpectedly arise each day. Rock Dental Brands has taken many things off my hands leaving me free to concentrate on what I love: treating patients. The partnership between Rock Dental and our team "on the ground" has been wonderful. Rock Dental is an extension of our team that benefits our practice and our patients in way that I was unable to provide myself."

Let's Talk!

Share this story
December 2, 2024

Originally appearing in Arkansas Business.

Rock Dental Brands of Little Rock on Monday announced it secured $90 million in funding to continue its growth and hired Spencer Lunghino as chief development officer.

In a news release, the dental services organization said TPG Twin Brook Capital Partners of Chicago provided $50 million in senior debt financing and Audax Private Debt of New York provided $40 million in mezzanine financing to fund expansion efforts. Rock Dental has 109 affiliated clinics in Arkansas, Missouri, Tennessee, Florida and Alabama.

“We continue to believe in Rock Dental Brands’ growth trajectory and are pleased to further support the Company’s financing needs as it scales its business,” Faraaz Kamran, senior partner at TPG Twin Brook Capital Partners, said in the release.

With the new funding, Rock Dental is adding two new clinic partnerships in Birmingham, Alabama: Chelsea Orthodontics, led by Dr. Kelly Page, and Alabaster Smiles Pediatric Dentistry, led by Dr. Lauri Williams.

Lunghino will lead Rock Dental’s mergers and acquisitions efforts as chief development officer. He joins the company from Southern Veterinary Partners of Birmingham, where he was vice president of growth for more than three years. His past roles include director of corporate development and strategic finance at naviHealth of Nashville, Tennessee, and private equity senior associate at Blue Sea Capital LLC of West Palm Beach, Florida, according to his LinkedIn page.

“Rock Dental Brands is proud to continue expanding its footprint to bring quality oral health providers and services to more patients and communities,” Rock Dental CEO Kristi Casey said in a statement. “With the support of TPG Twin Brook Capital Partners and our new partnership with Audax Private Debt, as well as the strategic leadership of our new Chief Development Officer, we’re well-positioned to continue out-pacing our record in industry excellence and business growth, despite the market’s challenging conditions.”

Rock Dental entered the Birmingham market in 2022 with the acquisition of Birmingham Orthodontics.

The expansion in Birmingham follows the addition of four affiliates in four states early this year.

Stay connected

Latest News

  • Job Title: Westrock Orthodontics

    "The decision to affiliate with Rock Dental Brands was easy. They are a dental practice management group that is founded by dentists and focuses on putting patients first. This affiliation has not only relieved harrowing administrative tasks, but also allowed me to keep my professional autonomy and set my own schedule. All of this, plus Rock Dental Brands’ proven track record, I am able to trust them to do the right thing for my practice and my patients."

  • Job Title: Owner Founder | Chief Dental Officer

    When Rock Dental Brands was started there was an underlying culture laid down to do what is best for the patient every time and the practice will take care of itself. This culture has been practiced by our doctors, our staff and our management team from the inception. Every day we treat patients and the doctors and office teams are supported by our home office and the management team. This team effort allows us to provide great dental care by allowing the doctors to concentrate on what they do best……which is to take care of patients. We continue to strive to improve our dentistry that we provide in a warm, friendly environment. Being a part of Rock Dental Brands allows for discussion between specialists that only adds to the quality of care the patient receives. “We are serious about quality, if we weren’t, I would not be a part of it."

  • Job Title: Owner | Pediatric Dentist

    "Rock Dental Brands prides themselves on taking care of their patients before profits. I was in a place in my life where I wanted to be with a group who was owned by dentists, practiced dentistry, and knew what it is like to own a business and to provide excellent patient care. Rock Dental has wonderful values that align with my own core values. I love that about them."

  • Job Title: Owner Founder | Orthodontist

    "I love to see patients - that's why I became an orthodontist. What I don't love is bills, past due accounts, managing employee 401(k)'s, bonuses, marketing, and of course countless other issues that unexpectedly arise each day. Rock Dental Brands has taken many things off my hands leaving me free to concentrate on what I love: treating patients. The partnership between Rock Dental and our team "on the ground" has been wonderful. Rock Dental is an extension of our team that benefits our practice and our patients in way that I was unable to provide myself."

Let's Talk!

Share this story
November 19, 2024

Congratulations to Loren Hentschel, our Shine On Award recipient for this quarter. 

Loren is a Practice Manager for several orthodontic clinics in central Arkansas including Conway, Chenal, NLR and Russellville. She was recognized by her peers and leaders for her outstanding leadership, “no bad days” attitude, dedication and consistently going above and beyond to serve her patients and her team.

According to Dr. Gibson, “Loren has gone above and beyond to keep our clinic and team running smoothly. She consistently maintains a positive attitude and makes coming to work so easy and fun!”

Loren was selected for embodying Reef’s spirit through her demonstration of these characteristics:

Embrace Positivity: Approach each day with a smile and the determination to make it a good one.

Spread Joy: Bring people together, brighten their days, and make them feel special, just as Reef did.

Face Challenges: Conquer obstacles with unwavering resilience and courage. Reef’s legacy reminds us of the power of teamwork in overcoming challenges and spreading positivity

Congratulations Loren! Your contributions to Westrock Orthodontics and Rock Dental Brands serve as a reminder for us all to Shine On!

Learn more about our Shine On Initiative and Reef’s legacy.

Stay connected

Latest News

  • Job Title: Westrock Orthodontics

    "The decision to affiliate with Rock Dental Brands was easy. They are a dental practice management group that is founded by dentists and focuses on putting patients first. This affiliation has not only relieved harrowing administrative tasks, but also allowed me to keep my professional autonomy and set my own schedule. All of this, plus Rock Dental Brands’ proven track record, I am able to trust them to do the right thing for my practice and my patients."

  • Job Title: Owner Founder | Chief Dental Officer

    When Rock Dental Brands was started there was an underlying culture laid down to do what is best for the patient every time and the practice will take care of itself. This culture has been practiced by our doctors, our staff and our management team from the inception. Every day we treat patients and the doctors and office teams are supported by our home office and the management team. This team effort allows us to provide great dental care by allowing the doctors to concentrate on what they do best……which is to take care of patients. We continue to strive to improve our dentistry that we provide in a warm, friendly environment. Being a part of Rock Dental Brands allows for discussion between specialists that only adds to the quality of care the patient receives. “We are serious about quality, if we weren’t, I would not be a part of it."

  • Job Title: Owner | Pediatric Dentist

    "Rock Dental Brands prides themselves on taking care of their patients before profits. I was in a place in my life where I wanted to be with a group who was owned by dentists, practiced dentistry, and knew what it is like to own a business and to provide excellent patient care. Rock Dental has wonderful values that align with my own core values. I love that about them."

  • Job Title: Owner Founder | Orthodontist

    "I love to see patients - that's why I became an orthodontist. What I don't love is bills, past due accounts, managing employee 401(k)'s, bonuses, marketing, and of course countless other issues that unexpectedly arise each day. Rock Dental Brands has taken many things off my hands leaving me free to concentrate on what I love: treating patients. The partnership between Rock Dental and our team "on the ground" has been wonderful. Rock Dental is an extension of our team that benefits our practice and our patients in way that I was unable to provide myself."

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