Dr. Stephen Smart of Impact Oral Surgery Unpacks Positive Experience with Rock Dental Brands, Not a “Typical DSO”
When Rock Dental Brands first showed interest in my practice, I wasn’t sure what to expect. Typically, DSOs have a negative reputation and are notorious for limiting your professional freedom by interfering with treatment plans, causing staff turnover rates to increase and more. This is far from the case for Rock Dental Brands. The truth is, Rock Dental Brands is not a typical DSO – they are a support system that has positively impacted my practice by supporting my staff and professional freedom while also giving me peace of mind by helping me map out future retirement and succession plans.
Staff Support and Opportunities
One of my biggest hesitations with selling my practice to Rock Dental Brands was my staff. I have a very close group of employees who all helped lead my practice to success, and the last thing I wanted to do was leave them in the wrong hands. The Rock Dental Brands team made it clear that they had my employees’ best interests in mind and they would be taken care of, which was a huge relief. Not only do they offer support to my staff, but Rock Dental Brands can provide additional opportunities for my team that they wouldn’t have had without this partnership. The opportunities for advancement, relocation and more were also a major benefit of joining Rock Dental Brands.
Rock never showed any limitations and assured me I didn’t have to change a thing about the way I practice. This meant I was able to show up to work as I always have and take care of my patients as I always have without the pressure of interference or difference of opinion regarding treatment plans.
No More Stress About What Will Happen When I Retire
An obvious benefit of selling your practice is a better work-life balance; talk about a weight off your shoulders. When you’re running a practice, even if you have a great office team, there are so many administrative factors that you have to consider every day. Now, I only have the responsibility of producing, which is what I like to do the most. But another dramatic change in my stress levels is no more fear of the future – no more worrying about what I’ll do with my practice when I’m ready to retire or if something happens to me – and I think that is a common concern in this industry once you get to a certain point. And now, I don’t have to worry about that. That load off of my back is just as significant as the lack of day-to-day administrative responsibility.
Rock Dental Brands is Not a “Typical DSO”
After joining Rock Dental Brands, I was afraid that I would see a significant drop in referrals. Most providers have a negative perception of DSO groups and how they interfere with treatment plans and ultimately the patient suffers from that. I was afraid that would interfere with my referral doctors continuing to work with me, but that has not been the case. The truth is, Rock Dental Brands is not a regular DSO. Their priority is making sure their providers offer the highest quality of patient care and they trust that I will take care of my patients. I am able to show up to work as I always have and take care of my patients without the pressure of interference or difference of opinion regarding treatment plans.
About Dr. Smart
Dr. Stephen Smart provides service to our El Dorado location. Dr. Smart received a bachelor’s degree in radio and television from Arkansas State University and went on to the University of Tennessee Health Science Center where he received his Doctorate of Dental Surgery. While serving in the Army in Germany, Dr. Smart gained hands-on experience in the operating room under the supervision of oral surgeon, Dr. Jim Ruggles, and then completed his Oral & Maxillofacial Surgery residency at Letterman Army Medical Center in San Francisco.