Reef: A Hero's Journey

Shine On Reef
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Reef’s story begins with his birth, a moment filled with hope and anticipation. From the very beginning, Reef’s vibrant personality shone brightly, bringing joy to his family and those around him. His love for adventure and his infectious energy made him a cherished presence in his life. Reef’s journey was marked by countless moments of laughter, play, and exploration. Despite the challenges he faced, Reef approached life with boundless enthusiasm and an unwavering spirit.

Purposeful Beginnings

It is with Reef’s incredible journey in mind that Rock Dental Brands is proud to launch the “Shine On” initiative. This initiative is not only a tribute to Reef’s legacy but also a testament to the values he embodied: positivity, resilience, and the unwavering belief in the power of hope.

Embracing the “Shine On” Spirit

The “Shine On” initiative is more than just a motto; it’s a call to action for our team and our patients to embrace Reef’s spirit of positivity and spread joy wherever we go. Whether it’s through our interactions with patients, our colleagues, or our communities, we have the opportunity to make a difference every single day.

As part of the “Shine On” initiative, we are also launching an employee recognition program to celebrate those who embody Reef’s values in their everyday actions. These are the individuals who approach each day with a smile, who spread joy to others, and who face challenges with unwavering courage.

Looking Ahead: A Brighter Future

As we embark on this journey together, let us never forget the incredible legacy of Reef and the impact he continues to have on our lives. Let us honor his memory by embracing his spirit of positivity and resilience, and by spreading joy wherever we go.

Reef’s journey is a testament to the power of resilience, courage, and unwavering positivity in the face of adversity. His legacy continues to inspire us all, and through the “Shine On” initiative, we have the opportunity to honor his memory and make a difference in the lives of others. So let us embrace Reef’s spirit, let us spread joy wherever we go, and let us shine on together.

  • Job Title: Westrock Orthodontics

    "The decision to affiliate with Rock Dental Brands was easy. They are a dental practice management group that is founded by dentists and focuses on putting patients first. This affiliation has not only relieved harrowing administrative tasks, but also allowed me to keep my professional autonomy and set my own schedule. All of this, plus Rock Dental Brands’ proven track record, I am able to trust them to do the right thing for my practice and my patients."

  • Job Title: Owner Founder | Chief Dental Officer

    "How can I say as an individual provider, when I get out of school and open my practice, that I am providing better care than a group of doctors who have support with difficult cases and other specialists available for consultations? I don’t think anyone would disagree if I have a heart issue I want to go somewhere where there are multiple specialists that will take good care of me. I got into this because I feel that our organization can provide great quality and do it cost effectively. We are serious about quality. If we weren’t I wouldn’t be a part of it."

  • Job Title: Owner | Pediatric Dentist

    "Rock Dental Brands prides themselves on taking care of their patients before profits. I was in a place in my life where I wanted to be with a group who was owned by dentists, practiced dentistry, and knew what it is like to own a business and to provide excellent patient care. Rock Dental has wonderful values that align with my own core values. I love that about them."

  • Job Title: Owner Founder | Orthodontist

    "I love to see patients - that's why I became an orthodontist. What I don't love is bills, past due accounts, managing employee 401(k)'s, bonuses, marketing, and of course countless other issues that unexpectedly arise each day. Rock Dental Brands has taken many things off my hands leaving me free to concentrate on what I love: treating patients. The partnership between Rock Dental and our team "on the ground" has been wonderful. Rock Dental is an extension of our team that benefits our practice and our patients in way that I was unable to provide myself."

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