NEW Rock Dental Brands Website

NEW RDB Website
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We are thrilled to announce that our NEW Rock Dental Brands website is now LIVE! It is now easier than ever to find out more information about Rock Dental, the culture we thrive on, and the amazing services that we offer for prospective doctors and employees.

Rock Dental Brands was built by providers, for providers. We take the administrative burden off of our doctors so that they can focus on taking excellent care of their patients. We trust our doctors to determine the proper treatment necessary for each and every one of their patients. We do not influence treatment plans or require daily production numbers – we know you have it handled. 

Rock Dental Brands has a variety of locations that vary from orthodontic care, pediatric dental care, oral surgery, and general family dentistry. We partner seamlessly alongside all of our individual brands and support them in our main mission: to increase the standard of quality patient care throughout their lifetime.

For more information, visit

About Rock Dental Brands

Founded in 2015 by Dr. Mark Dake, Merritt Dake, and Dr. Bryan Hiller, Rock Dental Brands is a progressive practice management group based in Little Rock, Ark. The company provides support to 102 general dentistry and dental specialist affiliates in Arkansas, Missouri, Tennessee, Florida, and Alabama. Its oral health care brands include Westrock Orthodontics, Rock Family Dental, Impact Oral Surgery, Leap Kids Dental, Birmingham Orthodontics, Coastline Orthodontics, and a host of other independent brands.

  • Job Title: Westrock Orthodontics

    "The decision to affiliate with Rock Dental Brands was easy. They are a dental practice management group that is founded by dentists and focuses on putting patients first. This affiliation has not only relieved harrowing administrative tasks, but also allowed me to keep my professional autonomy and set my own schedule. All of this, plus Rock Dental Brands’ proven track record, I am able to trust them to do the right thing for my practice and my patients."

  • Job Title: Owner Founder | Chief Dental Officer

    "How can I say as an individual provider, when I get out of school and open my practice, that I am providing better care than a group of doctors who have support with difficult cases and other specialists available for consultations? I don’t think anyone would disagree if I have a heart issue I want to go somewhere where there are multiple specialists that will take good care of me. I got into this because I feel that our organization can provide great quality and do it cost effectively. We are serious about quality. If we weren’t I wouldn’t be a part of it."

  • Job Title: Owner | Pediatric Dentist

    "Rock Dental Brands prides themselves on taking care of their patients before profits. I was in a place in my life where I wanted to be with a group who was owned by dentists, practiced dentistry, and knew what it is like to own a business and to provide excellent patient care. Rock Dental has wonderful values that align with my own core values. I love that about them."

  • Job Title: Owner Founder | Orthodontist

    "I love to see patients - that's why I became an orthodontist. What I don't love is bills, past due accounts, managing employee 401(k)'s, bonuses, marketing, and of course countless other issues that unexpectedly arise each day. Rock Dental Brands has taken many things off my hands leaving me free to concentrate on what I love: treating patients. The partnership between Rock Dental and our team "on the ground" has been wonderful. Rock Dental is an extension of our team that benefits our practice and our patients in way that I was unable to provide myself."

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