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Dr. Susan Sherrick of Westrock Orthodontics Speaks to Benefits of Dental Practice Management Groups

December 15, 2021 Uncategorized

Dr. Susan Sherrick shares her experience with affiliating her orthodontic clinic with Rock Dental Brands, which has allowed her to grow her practice while keeping her focus on providing the highest quality of orthodontic care.

When I opened my practice twenty-two years ago, I was energized by my passion to practice orthodontics in Rolla, Missouri. While my passion for orthodontistry always remained, the stress of administrative responsibilities and day-to-day business operations began to take away from the reason myself and all providers go into this field: to solely focus on delivering quality care to patients.

The decision to affiliate with Rock Dental Brands was easy. They are a dental practice management group that is founded by dentists and focuses on putting patients first. This affiliation has not only relieved harrowing administrative tasks, but also allowed me to keep my professional autonomy and set my own schedule. All of this, plus Rock Dental Brands’ proven track record, I am able to trust them to do the right thing for my practice and my patients.

Work-Life Balance Restored

It is no secret that one of the biggest pain points of owning and operating a private practice is the all-consuming administrative tasks that are required. These tasks not only carry stress on a provider’s shoulders but also require countless late nights in the office and ultimately less time to enjoy life outside of work, which leads to burnout. With the support of Rock Dental Brands, I created my own schedule and have restored a work-life balance that allows me to solely focus on patient care during the day and enjoy my time outside of the office. The ability to completely unplug from work during my time off allows me to come into the office energized and focused on my patients, and late nights in the office being buried under administrative responsibilities are in the past.

Maintaining Professional Autonomy

Seeing firsthand how Rock Dental Brands supports their providers professional autonomy was another relief. Rock Dental Brands trusts me and my team to determine the best decisions for our patients, without influencing treatment plans. This professional freedom allows my team to offer the most effective treatment for each patient without interference, approval or conflicting opinions. I come into work every day prepared to make the best decisions for my patients, without the stress of providing daily production numbers or treatment plan interference. 

A Dental Practice Management Group You Can Trust
From the beginning, Rock Dental Brands treated myself and my staff with care and as valuable members of their team. My entire staff, most of whom had been with me for ten years, all stayed because they were treated right by Rock Dental Brands. Having the same team and delivering the same standard of patient care with the support and trust of Rock Dental Brands, made every step of the process seamless. Now our office continues to see more new patients without the heavy lifting on my end through the support of the Rock Dental team. I focus on my patients and trust Rock Dental Brands to take care of the rest.

Affiliating with Rock Dental Brands has offered more stability, freedom and flexibility, while directly contributing to the success of my practice. ​​Today, I can have professional freedom with my patients and practice, but without the weight that comes from owning and operating a private practice.

Susan Sherrick, DDS, MSD

Dr. Sherrick received her bachelor’s degree and completed the six-year dental program at the University of Missouri at Kansas City School of Dentistry. Dr. Sherrick graduated with honors in the top ten percent of her dental class, earning her Doctorate of Dental Surgery in 1995. During her dental education, she was inducted into the honor societies of Phi Kappa Phi and Omicron Kappa Upsilon. Upon graduating, Dr. Sherrick was accepted into St. Louis University’s Graduate Orthodontic Program, where she earned a Master of Science in Dentistry degree, specializing in orthodontics.

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