Burleson Orthodontics rebrands to Westrock Orthodontics

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July 5, 2022

Clinic welcomes Dr. Kenneth Edwards to lead the team

Dr. Kenneth Edwards Headshot White Coat
Dr. Kenneth Edwards, Westrock Ortodontics

Kansas City, Mo. (July 5, 2022) — Burleson Orthodontics now operates as Westrock Orthodontics, joining an established oral health care brand with more than 50 affiliate clinics in Arkansas, Missouri and Tennessee. The practice has two locations, located at 4135 N. Mulberry Drive in Kansas City, Mo. and 401 Laurus Drive in Raymore, Mo. Dr. Kenneth Edwards will join the clinics as the primary orthodontist, following the June 30 retirement of founder, Dr. Dustin Burleson, who opened the practice in 2006. The clinic has been part of Rock Dental Brands, a progressive practice management group based in Little Rock, Ark., since December 2021. “Dr. Burleson and his team established a great practice in the Kansas City area,” said Kristi Crum, chief executive officer of Rock Dental Brands. “We are building on that success now. Dr. Edwards is passionate about excellent patient care and we are so excited that he is bringing his energy and talent to the Westrock team.”

Edwards received his Doctor of Medicine in Dentistry degree from Midwestern University and went on to receive his Master of Science, focusing on Orthodontics, from the Saint Louis University Center for Advanced Dental Education. He is an active member of the American Dental Association, American Association of Orthodontists, Greater Kansas City Orthodontic Society, Midwestern Society of Orthodontists and the Orthodontic Education Research Foundation. For more information visit www.westrockortho.com.

About Rock Dental Brands
Rock Dental Brands is a group of oral health providers who provide multidisciplinary care. It was
founded by specialists on a mission to make quality care attainable for every patient, throughout all stages of life. Providers are able to focus solely on providing high-quality, patient-centric care through
collaboration, quality assurance programs, continued research and educational development, and
exceptional performance.

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  • Job Title: Westrock Orthodontics

    "The decision to affiliate with Rock Dental Brands was easy. They are a dental practice management group that is founded by dentists and focuses on putting patients first. This affiliation has not only relieved harrowing administrative tasks, but also allowed me to keep my professional autonomy and set my own schedule. All of this, plus Rock Dental Brands’ proven track record, I am able to trust them to do the right thing for my practice and my patients."

  • Job Title: Owner Founder | Chief Dental Officer

    "How can I say as an individual provider, when I get out of school and open my practice, that I am providing better care than a group of doctors who have support with difficult cases and other specialists available for consultations? I don’t think anyone would disagree if I have a heart issue I want to go somewhere where there are multiple specialists that will take good care of me. I got into this because I feel that our organization can provide great quality and do it cost effectively. We are serious about quality. If we weren’t I wouldn’t be a part of it."

  • Job Title: Owner | Pediatric Dentist

    "Rock Dental Brands prides themselves on taking care of their patients before profits. I was in a place in my life where I wanted to be with a group who was owned by dentists, practiced dentistry, and knew what it is like to own a business and to provide excellent patient care. Rock Dental has wonderful values that align with my own core values. I love that about them."

  • Job Title: Owner Founder | Orthodontist

    "I love to see patients - that's why I became an orthodontist. What I don't love is bills, past due accounts, managing employee 401(k)'s, bonuses, marketing, and of course countless other issues that unexpectedly arise each day. Rock Dental Brands has taken many things off my hands leaving me free to concentrate on what I love: treating patients. The partnership between Rock Dental and our team "on the ground" has been wonderful. Rock Dental is an extension of our team that benefits our practice and our patients in way that I was unable to provide myself."

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