Share this story

FAYETTEVILLE, Ark. (Jan. 13, 2022) – Westrock Orthodontics, a clinic affiliated with Rock Dental Brands, announced its first NIL partnership with college basketball player Au’Diese Toney. The partnership will help promote the importance of a healthy smile, as well as document Toney’s oral health journey.

“We’re excited to partner with basketball player Au’Diese Toney to promote how smiles can have a positive impact on both an individual and a personal brand,” said Westrock orthodontist Dr. Darren Hallums. “Au’Diese has a great reputation on and off the court and is the perfect partner for Westrock Orthodontics. We’re excited to welcome him to the Westrock Orthodontics and Rock Dental Brands family!”

The partnership was formed in light of the law passed in July 2021 allowing NCAA athletes to profit from their name, image and likeness (NIL). Toney is a North Carolina native that currently plays basketball in Fayetteville, Ark. Beyond his collegiate accomplishments, as a high school player Toney helped lead Trinity Christian in Fayetteville, N.C. to a 25-6 record and the North Carolina 1A state championship in 2018. He was named National Athletic Association of Private Schools Division 4 All-American and also received Division 4 NAAPS Player of the Year honors.

“I’m excited to partner with Dr. Hallums and Westrock Orthodontics,” said Toney. “I visited their Fayetteville clinic and have experienced first-hand Dr. Hallums’ expertise and excellent patient care. Westrock has an excellent reputation and clinics all over the state, which is one of the reasons I chose to team up with them.”

Toney’s partnership with Westrock Orthodontics will include Invisalign treatment. Follow his Invisalign journey at @westrockortho on Instagram.

“We’re excited to kick off our company’s first NIL partnership with Au’Diese Toney,” said Kristi Crum, CEO of Rock Dental Brands. “Our provider-led practice management group has been rapidly expanding to serve more providers across the southeast. As we expand, we look forward to pursuing additional NIL opportunities for our clinics and providers.”

To learn more about how Rock Dental Brands can support your dental practice, visit joinrockdentalbrands.com. Rock Dental Brands also has opportunities for providers to join our current affiliated locations. To learn more about joining the Rock Dental Brands team of professionals, visit joinrockdentablbrands.com/joinourteam.

About Rock Dental Brands

Rock Dental Brands is a progressive practice management group, started by dentists, that provides support to general and dental specialists affiliates, including Westrock Orthodontics, Leap Kids Dental, Rock Family Dental and Impact Oral Surgery and a host of other independent brands. Rock Dental Brands’ mission is to make quality care attainable for each and every patient throughout their lifetime. For more information about Rock Dental Brands, visit rockdentalbrands.com.

  • Job Title: Westrock Orthodontics

    "The decision to affiliate with Rock Dental Brands was easy. They are a dental practice management group that is founded by dentists and focuses on putting patients first. This affiliation has not only relieved harrowing administrative tasks, but also allowed me to keep my professional autonomy and set my own schedule. All of this, plus Rock Dental Brands’ proven track record, I am able to trust them to do the right thing for my practice and my patients."

  • Job Title: Owner Founder | Chief Dental Officer

    "How can I say as an individual provider, when I get out of school and open my practice, that I am providing better care than a group of doctors who have support with difficult cases and other specialists available for consultations? I don’t think anyone would disagree if I have a heart issue I want to go somewhere where there are multiple specialists that will take good care of me. I got into this because I feel that our organization can provide great quality and do it cost effectively. We are serious about quality. If we weren’t I wouldn’t be a part of it."

  • Job Title: Owner | Pediatric Dentist

    "Rock Dental Brands prides themselves on taking care of their patients before profits. I was in a place in my life where I wanted to be with a group who was owned by dentists, practiced dentistry, and knew what it is like to own a business and to provide excellent patient care. Rock Dental has wonderful values that align with my own core values. I love that about them."

  • Job Title: Owner Founder | Orthodontist

    "I love to see patients - that's why I became an orthodontist. What I don't love is bills, past due accounts, managing employee 401(k)'s, bonuses, marketing, and of course countless other issues that unexpectedly arise each day. Rock Dental Brands has taken many things off my hands leaving me free to concentrate on what I love: treating patients. The partnership between Rock Dental and our team "on the ground" has been wonderful. Rock Dental is an extension of our team that benefits our practice and our patients in way that I was unable to provide myself."

Let's Talk!

Share this story

Dr. Susan Sherrick shares her experience with affiliating her orthodontic clinic with Rock Dental Brands, which has allowed her to grow her practice while keeping her focus on providing the highest quality of orthodontic care.

When I opened my practice twenty-two years ago, I was energized by my passion to practice orthodontics in Rolla, Missouri. While my passion for orthodontistry always remained, the stress of administrative responsibilities and day-to-day business operations began to take away from the reason myself and all providers go into this field: to solely focus on delivering quality care to patients.

The decision to affiliate with Rock Dental Brands was easy. They are a dental practice management group that is founded by dentists and focuses on putting patients first. This affiliation has not only relieved harrowing administrative tasks, but also allowed me to keep my professional autonomy and set my own schedule. All of this, plus Rock Dental Brands’ proven track record, I am able to trust them to do the right thing for my practice and my patients.

Work-Life Balance Restored

It is no secret that one of the biggest pain points of owning and operating a private practice is the all-consuming administrative tasks that are required. These tasks not only carry stress on a provider’s shoulders but also require countless late nights in the office and ultimately less time to enjoy life outside of work, which leads to burnout. With the support of Rock Dental Brands, I created my own schedule and have restored a work-life balance that allows me to solely focus on patient care during the day and enjoy my time outside of the office. The ability to completely unplug from work during my time off allows me to come into the office energized and focused on my patients, and late nights in the office being buried under administrative responsibilities are in the past.

Maintaining Professional Autonomy

Seeing firsthand how Rock Dental Brands supports their providers professional autonomy was another relief. Rock Dental Brands trusts me and my team to determine the best decisions for our patients, without influencing treatment plans. This professional freedom allows my team to offer the most effective treatment for each patient without interference, approval or conflicting opinions. I come into work every day prepared to make the best decisions for my patients, without the stress of providing daily production numbers or treatment plan interference. 

A Dental Practice Management Group You Can TrustFrom the beginning, Rock Dental Brands treated myself and my staff with care and as valuable members of their team. My entire staff, most of whom had been with me for ten years, all stayed because they were treated right by Rock Dental Brands. Having the same team and delivering the same standard of patient care with the support and trust of Rock Dental Brands, made every step of the process seamless. Now our office continues to see more new patients without the heavy lifting on my end through the support of the Rock Dental team. I focus on my patients and trust Rock Dental Brands to take care of the rest.

Affiliating with Rock Dental Brands has offered more stability, freedom and flexibility, while directly contributing to the success of my practice. ​​Today, I can have professional freedom with my patients and practice, but without the weight that comes from owning and operating a private practice.

Susan Sherrick, DDS, MSD

Dr. Sherrick received her bachelor’s degree and completed the six-year dental program at the University of Missouri at Kansas City School of Dentistry. Dr. Sherrick graduated with honors in the top ten percent of her dental class, earning her Doctorate of Dental Surgery in 1995. During her dental education, she was inducted into the honor societies of Phi Kappa Phi and Omicron Kappa Upsilon. Upon graduating, Dr. Sherrick was accepted into St. Louis University’s Graduate Orthodontic Program, where she earned a Master of Science in Dentistry degree, specializing in orthodontics.

  • Job Title: Westrock Orthodontics

    "The decision to affiliate with Rock Dental Brands was easy. They are a dental practice management group that is founded by dentists and focuses on putting patients first. This affiliation has not only relieved harrowing administrative tasks, but also allowed me to keep my professional autonomy and set my own schedule. All of this, plus Rock Dental Brands’ proven track record, I am able to trust them to do the right thing for my practice and my patients."

  • Job Title: Owner Founder | Chief Dental Officer

    "How can I say as an individual provider, when I get out of school and open my practice, that I am providing better care than a group of doctors who have support with difficult cases and other specialists available for consultations? I don’t think anyone would disagree if I have a heart issue I want to go somewhere where there are multiple specialists that will take good care of me. I got into this because I feel that our organization can provide great quality and do it cost effectively. We are serious about quality. If we weren’t I wouldn’t be a part of it."

  • Job Title: Owner | Pediatric Dentist

    "Rock Dental Brands prides themselves on taking care of their patients before profits. I was in a place in my life where I wanted to be with a group who was owned by dentists, practiced dentistry, and knew what it is like to own a business and to provide excellent patient care. Rock Dental has wonderful values that align with my own core values. I love that about them."

  • Job Title: Owner Founder | Orthodontist

    "I love to see patients - that's why I became an orthodontist. What I don't love is bills, past due accounts, managing employee 401(k)'s, bonuses, marketing, and of course countless other issues that unexpectedly arise each day. Rock Dental Brands has taken many things off my hands leaving me free to concentrate on what I love: treating patients. The partnership between Rock Dental and our team "on the ground" has been wonderful. Rock Dental is an extension of our team that benefits our practice and our patients in way that I was unable to provide myself."

Let's Talk!

Share this story

Rock Dental Brands is proud to announce the acquisition of nine clinics across Arkansas, Tennessee and Missouri, bringing the total number of Rock Dental Brands supported clinics to 84 across three states. The acquisitions were completed jointly with Rock Dental Brands’ doctor-owned affiliated professional dental practices in separate transactions over recent months.

The Arkansas clinics announced in the acquisition include two locations of Jim Moore Orthodontics located in Pine Bluff and Monticello; two locations of Arkansas Oral Surgery in Conway and Russellville; Dr. Michael Wharton-Palmer, DDS, Pediatric Dentist located in Texarkana; South Arkansas Oral & Maxillofacial Surgery located in El Dorado.

The Missouri and Tennessee clinics announced in the acquisition include Arquitt Pediatric Dentistry located in Springfield, Mo.; Sherrick Orthodontics located in Rolla, Mo.; and Michelle Johnson Orthodontics located in Bartlett, Tenn.

“Our continued expansion and the acquisition of these nine specialty clinics is another milestone for Rock Dental Brands in our mission to bring quality dental health access and care to more Americans,” said Rock Dental Brands Chief Executive Officer, Kristi Crum. “Rock Dental Brands is in growth mode. As we continue to expand, our top priority remains bringing the highest standard of patient care and treatment to the communities we serve.”

To learn more about how Rock Dental Brands can support your dental practice, visit joinrockdentalbrands.com. Rock Dental Brands also has opportunities for providers to join our current affiliated locations. To learn more about joining the Rock Dental Brands team of professionals, visit joinrockdentalbrands.com/joinourteam

  • Job Title: Westrock Orthodontics

    "The decision to affiliate with Rock Dental Brands was easy. They are a dental practice management group that is founded by dentists and focuses on putting patients first. This affiliation has not only relieved harrowing administrative tasks, but also allowed me to keep my professional autonomy and set my own schedule. All of this, plus Rock Dental Brands’ proven track record, I am able to trust them to do the right thing for my practice and my patients."

  • Job Title: Owner Founder | Chief Dental Officer

    "How can I say as an individual provider, when I get out of school and open my practice, that I am providing better care than a group of doctors who have support with difficult cases and other specialists available for consultations? I don’t think anyone would disagree if I have a heart issue I want to go somewhere where there are multiple specialists that will take good care of me. I got into this because I feel that our organization can provide great quality and do it cost effectively. We are serious about quality. If we weren’t I wouldn’t be a part of it."

  • Job Title: Owner | Pediatric Dentist

    "Rock Dental Brands prides themselves on taking care of their patients before profits. I was in a place in my life where I wanted to be with a group who was owned by dentists, practiced dentistry, and knew what it is like to own a business and to provide excellent patient care. Rock Dental has wonderful values that align with my own core values. I love that about them."

  • Job Title: Owner Founder | Orthodontist

    "I love to see patients - that's why I became an orthodontist. What I don't love is bills, past due accounts, managing employee 401(k)'s, bonuses, marketing, and of course countless other issues that unexpectedly arise each day. Rock Dental Brands has taken many things off my hands leaving me free to concentrate on what I love: treating patients. The partnership between Rock Dental and our team "on the ground" has been wonderful. Rock Dental is an extension of our team that benefits our practice and our patients in way that I was unable to provide myself."

Let's Talk!

Share this story
Female Providers at Rock Dental Brands

To celebrate Women’s History Month, we are shining a spotlight on the wonderful women at Rock Dental Brands. The Rock Dental Brands team is made up of many wonderful female dental professionals striving to serve their patients with the best care possible. This includes women from families of dental professionals and others that are among the first in their family to pursue higher education. Some of the dentists and orthodontists on the RDB team knew they wanted to be dentists at 10 years old, while others found dentistry after a career in a different field. One of our providers even moved across the world and received a second dental degree to pursue her dream of practicing dentistry in America. Every woman on the Rock Dental Brands team is inspiring in different ways. Their drive, professionalism, and passions are unmatched. Our female providers each overcame different obstacles to reach where they are today. One of those obstacles is the lack of representation.

In STEM (science, technology, engineering, and mathematics) industries, women are often overlooked. In 2019, women accounted for just 27% of employees in STEM industries, nearly double the number from 2010. In 1980, only 16% percent of dental students were women, up from 1% in 1968. Today, women make up over 40% of dental students. Female providers are paving the way for the younger generations in the dental industry. Change is possible as women continue to make a positive impact on STEM industries.

The female providers at Rock Dental Brands serve their patients, operate successful clinics, and work to impact their communities daily. We had the opportunity to talk with our female doctors to learn more about their careers and what advice they have for others interested in the field of dentistry.

Dr. Courtney Atkinson found her passion for orthodontics after her acceptance to medical school. “I had already been admitted to medical school, but at the same time, my brother was in dental school. He had me shadow him at his dental school and I fell in love with dentistry.” Dr. Atkinson says her parents, grandparents, and brother supported her throughout her journey to become an orthodontist. While my Mama and Papa did not have high school degrees, they understood the importance of education. They were always proud of every achievement I received and supportive of all the education I was undertaking. Finally, when I decided on a dental career, my brother was already in dental school. He immediately became my mentor and stayed my mentor for 12 years. Unfortunately, he passed away, but every day during those 12 years we spoke regarding some aspect of dentistry. Dr. Atkinson’s advice to others interested in dentistry is to find the specialties and people you enjoy. “When you are in dental school look at all the specialties to find the one that is your passion. Then, when you are in specialty school, find a few fellow residents you can keep in touch with once you graduate. They will be the core group that you can go to with questions throughout your career so you can grow in your discipline.”

Dr. Andrea Baumann became an orthodontist to help people through emotional pain. She says that “many people know they are exceptional but don’t get noticed and I love being able to help create a beautiful esthetic so that people do get noticed.” Dr. Baumann hopes other women will continue to pursue the field of dentistry. “Discover your strengths and the dream that comes from your heart. Follow that!”

Dr. Alice McCormick wants young women pursuing a dental career to be grateful for every step, even the challenges. “Have faith in your journey and don’t give up – everything, both obstacles and achievements, had to happen exactly as it did to get you where you are today and also where you will go in the future!” Dr. McCormick’s sisters helped her achieve her dream of becoming a dentist. “I am so thankful for them both and couldn’t imagine going through dental school without them.”

Dr. Emily Cheek believes young women entering dental school need to be resilient. “When pursuing the career of dentistry, know that it takes a lot of hard work and dedication. Take each day one day at a time and anyone can do it. Dentistry is a great career path for those who are interested in being their own boss and have a good work/life balance” Dr. Cheek’s mom also has a career in the healthcare field and encouraged her to find her passion in dentistry. “My mom always motivated me to stay diligent in school and pursue a career that can provide success, stability, and the ability to help others.”

Dr. Michelle Clinton is proud to be a female orthodontist and says it’s important to her to always treat her patients with kindness, patience, and empathy. Dr. Clinton’s advice for young women pursuing dentistry is to seek out a mentor and don’t be afraid to ask for help. ” Relationships are very important. It is a long road, but absolutely worth the effort!” Dr. Clinton said the quote she lives by is Maya Angelou, “I’ve learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel.”

Dr. Brittany Curry would inspire younger generations with the word ‘kindness’. She feels that being a woman and a mother definitely enables her to be more empathetic towards patients and parents. Dr. Curry credits her family with where she is today. ” They have given me limitless support, guidance, and encouragement to achieve my goals.” Her advice for future dental students is to keep your end goal in sight. “Block out the noise from those that try to discourage you and work hard. You are smart enough, strong enough, and good enough to get there!”

Dr. Katie Gibson wants future dentists and orthodontists will continue to pursue their dreams. “Know that achieving your goals is going to take hard work, perseverance, and sacrifice. Continue to remain focused on your education and doing the right thing every day. I strongly believe that a good work-life balance is imperative to true success, so make sure to reward yourself for your hard work and celebrate every little victory along the way!” Dr. Gibson says that one of her favorite things about practicing orthodontics as a woman is when a young girl tells her that she wants to be a dentist or an orthodontist when they grow up.

Dr. Michelle Johnson wants young women to continue pursuing dentistry. “This is becoming a woman-dominated field. Study hard, make good grades, but stay involved in activities outside of school that will help you to be certain about your choices.” Dr. Johnson’s middle school teacher left a lasting impact on her life and helped her chase her dreams. “Mrs. Judy Graham Spencer encouraged me to work hard at schoolwork and to expect more from myself. She taught me that my efforts and outcomes were for me and my honor alone. This was a turning point for me in my life and set the stage to never settle for less than my very best.” Dr. Johnson tries to always live and serve her patients with integrity.

Dr. April McCain believes confidence is one of the most important qualities young women need. “A life lesson I try instilling into my daughter is to set goals. Every morning, start your day with at least 3 goals you want to accomplish that day while also focusing on long-term goals. Then carry yourself with confidence and work hard to achieve those goals.” Dr. McCain lives by the quote from Judy Garland, “Always be a first-rate version of yourself, instead of a second-rate version of someone else”.

Dr. Paula Noh told us her sister made the biggest impact on her path to become a dentist. “My sister (also Dr. Noh!) always believed in me. She wasn’t afraid to be tough with me and push me when I thought I wouldn’t make it through.” Dr. Noh believes shadowing is the best way for those considering dentistry to discover their passions. “Shadow, shadow, shadow! I would shadow all different specialties of dentistry and see if it sparks a passion for you.”

Dr. Rita Ribeiro believes self-esteem is the strongest factor for success. “Believing you can do it, believing you will do it, and believing you deserve it.” Dr. Ribeiro also hopes young women will find happiness in their dental careers. “As a young woman, I wanted to enter into a career that I love. I believe finding a passion and enjoying it within the dental field, balancing it with family life, will bring happiness and success.”

Dr. Amy Schulte wants women considering dentistry and orthodontics to feel confident to explore. “Do everything you can to find out about dentistry and orthodontics from a woman’s perspective. You can connect with women dentists and orthodontists on social media to see how they balance family with practice/business, and most will engage with you and reply to your messages.” Dr. Schulte’s mom supported her in her passion for orthodontics. “My mom supports me in every way imaginable. Even when I slip, she never lets me fall.”

Dr. Jessica Sliger lives by the Shakespeare quote, “And though she be but little, she is fierce!” Dr. Sliger hopes younger generations will be fierce and have grit when it comes to their passions and goals. She believes dentistry is a perfect career for women. “The ratio of dentists is tipping more and more towards females. It’s a career that can make you feel empowered as a professional and give balance as a mother. Dentistry allows us to use our feminine talents in amazing ways: our small hands, our artistry, our compassion.” After her mother went back to school to begin a second career, Dr. Sliger knew she was brave enough to do the same.

Dr. AnnaKate Tatum often thinks of her grandmother while treating patients. “My grandmother used to say, ‘Do what’s right the first time. It makes things a lot easier.’ No matter what other factors there are, I do what’s best for the patient, and the rest works out in the end.” Dr. Tatum said her family helped her pursue orthodontics. “My parents instilled a work ethic in me that got me where I am today. Their constant support helped me achieve my dream of being an orthodontist. Treating families and watching children grow from children to young adults while giving them a beautiful healthy smile is the most rewarding work I can imagine.”

Dr. Volha Titov hopes younger generations will believe in themselves and their abilities and work hard to achieve their dreams. “Without hard work and discipline, it is difficult to become the best in your field. Working hard and staying positive will help you to achieve your goals. Remember that to become a master at any skill, it takes the total effort of your heart, mind, and soul working together in tandem.” Dr. Titov’s parents instilled confidence and passion in her, and she hopes to do the same for her children and patients.

We are proud of all the female dentists, orthodontists, assistants, and support staff at Rock Dental Brands. They are passionate about caring for their patients and helping others pursue their goals in the dental field. We look forward to celebrating our female providers all month. Happy Women’s History Month from Rock Dental Brands!

  • Job Title: Westrock Orthodontics

    "The decision to affiliate with Rock Dental Brands was easy. They are a dental practice management group that is founded by dentists and focuses on putting patients first. This affiliation has not only relieved harrowing administrative tasks, but also allowed me to keep my professional autonomy and set my own schedule. All of this, plus Rock Dental Brands’ proven track record, I am able to trust them to do the right thing for my practice and my patients."

  • Job Title: Owner Founder | Chief Dental Officer

    "How can I say as an individual provider, when I get out of school and open my practice, that I am providing better care than a group of doctors who have support with difficult cases and other specialists available for consultations? I don’t think anyone would disagree if I have a heart issue I want to go somewhere where there are multiple specialists that will take good care of me. I got into this because I feel that our organization can provide great quality and do it cost effectively. We are serious about quality. If we weren’t I wouldn’t be a part of it."

  • Job Title: Owner | Pediatric Dentist

    "Rock Dental Brands prides themselves on taking care of their patients before profits. I was in a place in my life where I wanted to be with a group who was owned by dentists, practiced dentistry, and knew what it is like to own a business and to provide excellent patient care. Rock Dental has wonderful values that align with my own core values. I love that about them."

  • Job Title: Owner Founder | Orthodontist

    "I love to see patients - that's why I became an orthodontist. What I don't love is bills, past due accounts, managing employee 401(k)'s, bonuses, marketing, and of course countless other issues that unexpectedly arise each day. Rock Dental Brands has taken many things off my hands leaving me free to concentrate on what I love: treating patients. The partnership between Rock Dental and our team "on the ground" has been wonderful. Rock Dental is an extension of our team that benefits our practice and our patients in way that I was unable to provide myself."

Let's Talk!

Share this story

Congratulations to our CEO, Merritt Dake, for being named one of Arkansas Business 250 most influential leaders for the second year in a row! We can’t think of anyone more deserving! Click here to read more: https://digital.abpg.com/arkansas250-2020/page/44-45 

  • Job Title: Westrock Orthodontics

    "The decision to affiliate with Rock Dental Brands was easy. They are a dental practice management group that is founded by dentists and focuses on putting patients first. This affiliation has not only relieved harrowing administrative tasks, but also allowed me to keep my professional autonomy and set my own schedule. All of this, plus Rock Dental Brands’ proven track record, I am able to trust them to do the right thing for my practice and my patients."

  • Job Title: Owner Founder | Chief Dental Officer

    "How can I say as an individual provider, when I get out of school and open my practice, that I am providing better care than a group of doctors who have support with difficult cases and other specialists available for consultations? I don’t think anyone would disagree if I have a heart issue I want to go somewhere where there are multiple specialists that will take good care of me. I got into this because I feel that our organization can provide great quality and do it cost effectively. We are serious about quality. If we weren’t I wouldn’t be a part of it."

  • Job Title: Owner | Pediatric Dentist

    "Rock Dental Brands prides themselves on taking care of their patients before profits. I was in a place in my life where I wanted to be with a group who was owned by dentists, practiced dentistry, and knew what it is like to own a business and to provide excellent patient care. Rock Dental has wonderful values that align with my own core values. I love that about them."

  • Job Title: Owner Founder | Orthodontist

    "I love to see patients - that's why I became an orthodontist. What I don't love is bills, past due accounts, managing employee 401(k)'s, bonuses, marketing, and of course countless other issues that unexpectedly arise each day. Rock Dental Brands has taken many things off my hands leaving me free to concentrate on what I love: treating patients. The partnership between Rock Dental and our team "on the ground" has been wonderful. Rock Dental is an extension of our team that benefits our practice and our patients in way that I was unable to provide myself."

Let's Talk!

Share this story

Over 50 Conway Patients Served In

Central Dental’s Free Extraction Day

Central Dental and Kidz Choice Dental of Conway hosted their first annual Free Extraction Day on September 5, 2019. With the help of their amazing clinic staff, Dr. Ethan Ake, Dr. Wesley Buchman, and Dr. Alyssa Lambert served over 50 patients and extracted almost 80 teeth. 

Free Extraction Day was held for patients with dental needs who may not have insurance or are unable to afford routine dental care. Patients received x-rays, a consultation, and extractions at absolutely no charge.

Men and women of all ages from across the state that have experienced oral pain formed a line around the building to see one of the dentists. The first patient arrived at 4:00 a.m., four hours before the doors opened, to ensure she would receive an appointment.

Patients lined up around the building before the doors opened.

The atmosphere in the clinic was electric. At 8:00 a.m. the doors opened and each team member was at their assigned station. There was someone to welcome patients, hand out paperwork, perform x-rays, and seat patients for an exam by the dentist. The team did a wonderful job tending to nervous patients and celebrating with them after their extractions. Tears of pain turned to tears of joy as many patients experienced relief from their previous oral pain for the first time in months. Many hugs and high-fives were exchanged. 

 “Giving back is very important to me. I’ve helped other clinics with free extraction events and I often serve with Arkansas Mission of Mercy, but I was so excited to host this Free Extraction Day in Conway to serve my community. Everyone deserves access to excellent care.” – Dr. Ethan Ake

 “I loved being part of Free Extraction Day. My team and I felt so honored to provide care for patients in need.” – Dr. Welsey Buchman

Hygienist Sarah Cowle (left), Dr. Buchman (middle), and Dr. Ake (right) comforting patients.

Free Extraction Day was a huge success! We are so thankful for the opportunity to serve these patients. A big thank you to Dr. Ethan Ake, Dr. Welsey Buchman, Dr. Alyssa Lambert, and their teams for their service to the community of Conway. Lives were changed in your chairs at Free Extraction Day.

Central Dental and Kidz Choice staff.

Central Dental & Kidz Choice are part of Rock Dental Brands. Rock Dental Brands is a group of doctors, founded by specialists, who provide multidisciplinary care in Pediatric Dentistry, Orthodontics, General Dentistry, and Oral Surgery. Rock Dental Brands is dedicated to supporting doctors so they can strive to set the highest standard of care possible throughout the lifetime of their patients. These doctors are able to focus solely on providing high-quality, patient-centric care through collaboration, quality assurance programs, continued research and educational development, and exceptional performance.

  • Job Title: Westrock Orthodontics

    "The decision to affiliate with Rock Dental Brands was easy. They are a dental practice management group that is founded by dentists and focuses on putting patients first. This affiliation has not only relieved harrowing administrative tasks, but also allowed me to keep my professional autonomy and set my own schedule. All of this, plus Rock Dental Brands’ proven track record, I am able to trust them to do the right thing for my practice and my patients."

  • Job Title: Owner Founder | Chief Dental Officer

    "How can I say as an individual provider, when I get out of school and open my practice, that I am providing better care than a group of doctors who have support with difficult cases and other specialists available for consultations? I don’t think anyone would disagree if I have a heart issue I want to go somewhere where there are multiple specialists that will take good care of me. I got into this because I feel that our organization can provide great quality and do it cost effectively. We are serious about quality. If we weren’t I wouldn’t be a part of it."

  • Job Title: Owner | Pediatric Dentist

    "Rock Dental Brands prides themselves on taking care of their patients before profits. I was in a place in my life where I wanted to be with a group who was owned by dentists, practiced dentistry, and knew what it is like to own a business and to provide excellent patient care. Rock Dental has wonderful values that align with my own core values. I love that about them."

  • Job Title: Owner Founder | Orthodontist

    "I love to see patients - that's why I became an orthodontist. What I don't love is bills, past due accounts, managing employee 401(k)'s, bonuses, marketing, and of course countless other issues that unexpectedly arise each day. Rock Dental Brands has taken many things off my hands leaving me free to concentrate on what I love: treating patients. The partnership between Rock Dental and our team "on the ground" has been wonderful. Rock Dental is an extension of our team that benefits our practice and our patients in way that I was unable to provide myself."

Let's Talk!

Share this story
Ashley Sims Vice President of Financial Planning

Rock Dental Brands very own Ashley Sims was named by Arkansas Business as one of this year’s “20 In Their 20s.” This program was derived from the annual “40 Under 40” publication that recognizes outstanding young business leaders. Arkansas Business recognized a need to create a new publication to showcase “new influentials” who have achieved success in the early stages of their careers.   

These young leaders are hand-selected internally by Arkansas Business after reviewing nominations. Nominees are selected based on their accomplishments in their industry and their service in their community. 

Ashley is 28 years old and serves the Rock Dental Brands team as the Vice President of Financial Planning. She is a great asset to the company and we look forward to the many great things she will continue to accomplish!

For more information and to read the full article, visit www.ArkansasBusiness.com/20-In-Their-20s/2019

  • Job Title: Westrock Orthodontics

    "The decision to affiliate with Rock Dental Brands was easy. They are a dental practice management group that is founded by dentists and focuses on putting patients first. This affiliation has not only relieved harrowing administrative tasks, but also allowed me to keep my professional autonomy and set my own schedule. All of this, plus Rock Dental Brands’ proven track record, I am able to trust them to do the right thing for my practice and my patients."

  • Job Title: Owner Founder | Chief Dental Officer

    "How can I say as an individual provider, when I get out of school and open my practice, that I am providing better care than a group of doctors who have support with difficult cases and other specialists available for consultations? I don’t think anyone would disagree if I have a heart issue I want to go somewhere where there are multiple specialists that will take good care of me. I got into this because I feel that our organization can provide great quality and do it cost effectively. We are serious about quality. If we weren’t I wouldn’t be a part of it."

  • Job Title: Owner | Pediatric Dentist

    "Rock Dental Brands prides themselves on taking care of their patients before profits. I was in a place in my life where I wanted to be with a group who was owned by dentists, practiced dentistry, and knew what it is like to own a business and to provide excellent patient care. Rock Dental has wonderful values that align with my own core values. I love that about them."

  • Job Title: Owner Founder | Orthodontist

    "I love to see patients - that's why I became an orthodontist. What I don't love is bills, past due accounts, managing employee 401(k)'s, bonuses, marketing, and of course countless other issues that unexpectedly arise each day. Rock Dental Brands has taken many things off my hands leaving me free to concentrate on what I love: treating patients. The partnership between Rock Dental and our team "on the ground" has been wonderful. Rock Dental is an extension of our team that benefits our practice and our patients in way that I was unable to provide myself."

Let's Talk!

Share this story

Rock Dental Brands and Apex Dental, both of Little Rock, announced Thursday that they would be combining operations. Apex Dental’s six multi-specialty dental clinics and corporate support staff, led by Dr. Todd Stewart, will join the Rock Dental Brands team.

“My team and I are very excited to be joining Rock Dental Brands. We share a common vision of practicing patient-first dentistry. I’m personally very excited to begin working with the well-established network of dentists and specialists they have put together,” said Stewart.

The combination, effective immediately, will raise Rock Dental Brands’ managed clinic count to 74 and employees to nearly 600 across its managed clinics in Arkansas, Missouri, and West Virginia, as well as its dental management headquarters in downtown Little Rock.

Stewart, who will maintain principal ownership in his practices, will be joining the Rock Dental Brands management team as Chief Dental Officer. Current Chief Dental Officer and co-founder of Rock Dental Brands, Dr. Mark Dake, will transition to the role of Chief Clinical Officer and Orthodontic Director, spending more time on clinical quality assurance and further reinforcing Rock Dental Brands’ commitment to supporting its dental providers with clinical leadership.

“Rock Dental Brands has grown to a level where now general dentistry and pediatric dentistry make up nearly half of our business. Todd’s leadership in our dental clinics is going to ensure that our doctors and clinical staff are providing the highest quality of care to each and every patient,” said Dr. Mark Dake, a specialist in orthodontics. “His addition to our team will allow me to put my focus fully into the clinical outcomes of our doctors and the oversight of our 41 orthodontic practices.”

Scott Crews, long-time consultant to Apex Dental and current managing partner of Coastal Empire Dental Management of Liverpool, Ohio, will be joining Rock Dental Brands as president.

“Rock Dental Brands is one of the most exciting names in the dental industry right now, and I am delighted to join this team,” said Crews. “They have quickly grown to one of the largest dental support organizations in the country, and more importantly have done it the right way with a focus on patient care. I think the brightest days are still to come.”

“The addition of Dr. Stewart, Scott, and the Apex Dental team are a great thing for us,” said Rock Dental Brands CEO Merritt Dake, “the wealth of knowledge and expertise in the general dental space is going to add tremendous value to our company. The clinics that Dr. Stewart has built fit perfectly into our model and help fill out our growth footprint in the state of Arkansas.”

Founded in 2015, Rock Dental Brands was formed by Dr. Bryan Hiller, Dr. Mark Dake and Merritt Dake to create a network of multi-specialty dental providers who could collaborate to provide the highest quality of patient care. Rock Dental Brands manages clinics under the names Rock Family Dental, Leap Kids Dental, Westrock Orthodontics, and Impact Oral Surgery.

Apex Dental was formed as a multi-specialty group dental practice in 2011 by Dr. Todd Stewart. Apex Dental manages general dental clinics under the name, Central Dental, in Little Rock and Conway, Lakewood Dental Care in North Little Rock, Helena Family Dental in West Helena, as well as Kidz Choice Dental in Fort Smith and Conway.

  • Job Title: Westrock Orthodontics

    "The decision to affiliate with Rock Dental Brands was easy. They are a dental practice management group that is founded by dentists and focuses on putting patients first. This affiliation has not only relieved harrowing administrative tasks, but also allowed me to keep my professional autonomy and set my own schedule. All of this, plus Rock Dental Brands’ proven track record, I am able to trust them to do the right thing for my practice and my patients."

  • Job Title: Owner Founder | Chief Dental Officer

    "How can I say as an individual provider, when I get out of school and open my practice, that I am providing better care than a group of doctors who have support with difficult cases and other specialists available for consultations? I don’t think anyone would disagree if I have a heart issue I want to go somewhere where there are multiple specialists that will take good care of me. I got into this because I feel that our organization can provide great quality and do it cost effectively. We are serious about quality. If we weren’t I wouldn’t be a part of it."

  • Job Title: Owner | Pediatric Dentist

    "Rock Dental Brands prides themselves on taking care of their patients before profits. I was in a place in my life where I wanted to be with a group who was owned by dentists, practiced dentistry, and knew what it is like to own a business and to provide excellent patient care. Rock Dental has wonderful values that align with my own core values. I love that about them."

  • Job Title: Owner Founder | Orthodontist

    "I love to see patients - that's why I became an orthodontist. What I don't love is bills, past due accounts, managing employee 401(k)'s, bonuses, marketing, and of course countless other issues that unexpectedly arise each day. Rock Dental Brands has taken many things off my hands leaving me free to concentrate on what I love: treating patients. The partnership between Rock Dental and our team "on the ground" has been wonderful. Rock Dental is an extension of our team that benefits our practice and our patients in way that I was unable to provide myself."

Let's Talk!

Share this story

Little Rock, AR – Rock Dental Brands announced today that it will acquire Arkansas Dentistry & Braces (ARDB). This acquisition will allow Rock Dental Brands to offer quality dental care to the entire state of Arkansas, thus expanding service availability to new and existing patients.

The departure of previous owners, Dr. Benjamin Burris and Dr. Justin Bethel, is bittersweet but they feel the right decision is being made for the future of ARDB, “We are very excited for ARDB to join Rock Dental Brands as we know this is best course of action for our patients, our team members and our community. Delivering access to quality dental care is a huge undertaking and Rock Dental Brands has far greater logistical resources and experience in delivering care at this scale. Dr. Bethel and I are proud of what we have accomplished for our fellow Arkansans and, although it’s difficult to leave, we’re glad to know that what we have built will grow and thrive for many years to come,” said Burris.

Drew Ramey, Chief Strategy Officer for Rock Dental Brands and former Assistant Director of the Arkansas State Dental Association notes the benefits of this acquisition for the state of Arkansas, “With the acquisition of Arkansas Dentistry & Braces, we are excited that more Arkansans are in close proximity to the Rock Dental Brands experience which includes access to all of our specialists.”

Arkansas Dentistry & Braces currently provides dental and orthodontic services in 19 locations across Arkansas: Benton, Bentonville, Blytheville, Brinkley, Fayetteville, Forrest City, Fort Smith, Jonesboro, Little Rock, North Little Rock, Paragould, Russellville, Searcy, Sheridan, Siloam Springs, Springdale, Van Buren and West Memphis. Patients will not see any changes in each location’s talented doctors and staff, or diagnostic and treatment regimen.

  • Job Title: Westrock Orthodontics

    "The decision to affiliate with Rock Dental Brands was easy. They are a dental practice management group that is founded by dentists and focuses on putting patients first. This affiliation has not only relieved harrowing administrative tasks, but also allowed me to keep my professional autonomy and set my own schedule. All of this, plus Rock Dental Brands’ proven track record, I am able to trust them to do the right thing for my practice and my patients."

  • Job Title: Owner Founder | Chief Dental Officer

    "How can I say as an individual provider, when I get out of school and open my practice, that I am providing better care than a group of doctors who have support with difficult cases and other specialists available for consultations? I don’t think anyone would disagree if I have a heart issue I want to go somewhere where there are multiple specialists that will take good care of me. I got into this because I feel that our organization can provide great quality and do it cost effectively. We are serious about quality. If we weren’t I wouldn’t be a part of it."

  • Job Title: Owner | Pediatric Dentist

    "Rock Dental Brands prides themselves on taking care of their patients before profits. I was in a place in my life where I wanted to be with a group who was owned by dentists, practiced dentistry, and knew what it is like to own a business and to provide excellent patient care. Rock Dental has wonderful values that align with my own core values. I love that about them."

  • Job Title: Owner Founder | Orthodontist

    "I love to see patients - that's why I became an orthodontist. What I don't love is bills, past due accounts, managing employee 401(k)'s, bonuses, marketing, and of course countless other issues that unexpectedly arise each day. Rock Dental Brands has taken many things off my hands leaving me free to concentrate on what I love: treating patients. The partnership between Rock Dental and our team "on the ground" has been wonderful. Rock Dental is an extension of our team that benefits our practice and our patients in way that I was unable to provide myself."

Let's Talk!