Our Story

We are an evolution of the dental industry in a time where forward-thinking vision is needed.

As a forward-thinking group, we believe we understand the opportunity that has emerged through the evolution of the dental industry. In 2016, Dr. Mark Dake, Merritt Dake and Dr. Bryan Hiller joined forces to revolutionize what dental professionals have been striving for collectively for years: growth while providing the highest quality patient care.

“I always knew I wanted to make an impact in dentistry, but I quickly learned I could not do it alone.” -Dr. Bryan Hiller, Orthodontist, President

Rock Dental Brands is the result of dentists, dental specialists, and business professionals collaborating to improve the quality of patient care while eliminating the challenges in the day-to-day operation of private practice. The principles of economies of scale and strength in numbers have helped Rock Dental Brands achieve great success. Our group provides the services that allow our doctors to practice exceptional general and specialty dentistry in state-of-the-art offices using the most up-to-date dental equipment and technology.

Today, we are a group of general dentists and dental specialists who provide multidisciplinary care in Pediatric Dentistry, Orthodontics, General Dentistry, and Oral Surgery. We are dedicated to setting the highest standard of care throughout the lifetime of our patients. Our doctors are able to focus solely on providing high-quality, patient-centric care through collaboration, quality assurance programs, continued research and educational development, and exceptional performance.

Over time, we’ve established a company culture that puts patients first. We have never required daily production numbers, nor do we influence treatment plans. We recognize that the doctor is the expert when it comes to the patient, and that is why doctors dictate the best treatment for our patients. As doctors are the dental experts we recognize that a truly successful practice needs experts in the specialty of business as well. Our business specialists work to improve the efficiency of practice operations through streamlined inventory and purchasing, efficient human resource management, targeted marketing, IT expertise, laboratory and appliance manufacturing, as well as comprehensive office design, construction and property and equipment maintenance.


All of our doctor-owners were at one time in private practice. Today, as a group of practitioners, we have decided to take the steps to set ourselves apart from the traditional status quo of quality of care through Quality Assurance and Business Excellence.

Quality Assurance

We have designed a comprehensive Quality Assurance Program that closely mirrors the United States Air Force, Dental Corps Quality Assurance Program. This program helps address areas in need of improvement, and then highlight those of exceptional performance through Peer Review, Continuing Education, Credentialing and the support of a Dental Executive Committee.

Business Excellence

The Rock Dental Brands Home Office Team is made up of business specialists that thrive to execute the tasks that make them tick: multi-level review, research and development, establishing tracking metrics, analytics and forecasting, and much more.

These teams are responsible for the providing the business management services necessary for our doctors to keep their mind on the practice of exceptional dentistry and maintaining the highest quality of patient care. Supporting the practices is the foundation of Rock Dental Brands.

This alone sets us apart from corporate and private practices alike.

Our organization, Rock Dental Brands, supports the general and specialty practices to enhance the quality of care that one doctor may provide. As doctors, we assist each other with difficult cases and provide a network of general dentists and dental specialists available for consultation and advice. What we are advocating is true multidisciplinary care; Doctor ego, practice competition, and economic pressures are eliminated in this type of partnership, leaving patient care as the primary focus. The net result is strengthened provider and team relationships and most importantly, better patient care. We challenge you to find this anywhere else.

"...a great team of administrative support staff."

One of the best things about being a part of this group is the convenience of having a great team of administrative support staff. That allows me to dedicate almost all of my time at work to treating patients.


Westrock Orthodontics

Branson, MO

One of the best things about being a part of this group is the convenience of having a great team of administrative support staff. That allows me to dedicate almost all of my time at work to treating patients.


Westrock Orthodontics

Branson, MO

Treatment through all stages of life.

The Rock Dental Brands family is made up of four unique brands that are each founded with quality care in mind. Leap Kids Pediatric Dental, Westrock Orthodontics, Rock Family Dental, and Impact Oral Surgery, have been carefully developed by doctors for doctors.

High-end, trustworthy, and reliable dental offices.

At Rock Family Dental, our goal is to make quality care attainable for each and every patient throughout their lifetime. As a group of dentists, who share a common vision for the future of dental care, we understand the importance of providing a dental home to our patients. In order to improve oral and overall health, we consistently focus on the relationship with each patient and strive to better our patients’ experiences. Being linked to a group of specialists, who provide multidisciplinary care in Pediatric Dentistry, Orthodontics and Oral Surgery, creates a greater opportunity for collaborative and thorough diagnosis, treatment planning, and ongoing treatment.

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We consider it a privilege to treat your children.

Leap Kids Pediatric Dental was formed in 2015 by a group of pediatric and general dentists who joined together in the development of a group of high-end, trustworthy, reliable pediatric dental offices for infants, children and adolescents. Dr. James L. Bevans, a Pediatric Dentist who has been in practice in Little Rock since 1968, and Dr. Bryan Angel were instrumental in the creation of this group. Together they laid the foundation for excellent patient care, evident throughout Leap Kids Pediatric Dental.

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Achieving the best results through quality patient care.

Westrock Orthodontics officially began in 2015 as a result of the joint efforts of two orthodontists, Dr. Mark Dake and Dr. Bryan Hiller. In 2009, they partnered with one another to facilitate constant improvement in the way they provided patient treatment in addition to customer service. Together they created an environment of cooperation, dedication, and teamwork, that has resulted in an expansive patient care network where quality results are priority one.

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Creating the best treatment plan possible for patients.

Impact Oral Surgery started in 2015, when Drs. Hugh Lin Burnett III and Joshua Leal joined our family of brands to expand the breadth of services that Rock Dental Brands offers to its patients.

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