Rock Dental Brands CEO Named Among Arkansas 250

Merritt Dake, Chief Executive Officer

Rock Dental Brands Chief Executive Officer, Merritt Dake, was named among 250 of Arkansas’ most influential leaders by Arkansas Business. This distinguished group of individuals are selected from every region of the state and represent each major industry throughout Arkansas.

Dake is listed in the company of leaders in Education and Healthcare. These industry pacesetters are working diligently to bring citizens of Arkansas the highest quality programs in schooling and personal health and well-being. Under Dake’s leadership, Rock Dental Brands doctors, clinical staff, and support center are equipped to serve each patient’s dental and orthodontic needs.

“Rock Dental Brands is proud to be represented in this publication by a humble and kind leader like Merritt. He leads with integrity, commitment, and passion in all that he does. He encourages collaboration and inspires an innovative and autonomous culture that produces respect and trust among all levels of employees throughout the company,” said Kristi Crum, Rock Dental Brands Chief Operations Officer.

We extend our most sincere congratulations to our fearless leader for this great accomplishment.

From Tears of Pain to Tears of Joy

Over 50 Conway Patients Served In

Central Dental’s Free Extraction Day

Central Dental and Kidz Choice Dental of Conway hosted their first annual Free Extraction Day on September 5, 2019. With the help of their amazing clinic staff, Dr. Ethan Ake, Dr. Wesley Buchman, and Dr. Alyssa Lambert served over 50 patients and extracted almost 80 teeth. 

Free Extraction Day was held for patients with dental needs who may not have insurance or are unable to afford routine dental care. Patients received x-rays, a consultation, and extractions at absolutely no charge.

Men and women of all ages from across the state that have experienced oral pain formed a line around the building to see one of the dentists. The first patient arrived at 4:00 a.m., four hours before the doors opened, to ensure she would receive an appointment.

Patients lined up around the building before the doors opened.

The atmosphere in the clinic was electric. At 8:00 a.m. the doors opened and each team member was at their assigned station. There was someone to welcome patients, hand out paperwork, perform x-rays, and seat patients for an exam by the dentist. The team did a wonderful job tending to nervous patients and celebrating with them after their extractions. Tears of pain turned to tears of joy as many patients experienced relief from their previous oral pain for the first time in months. Many hugs and high-fives were exchanged. 

 “Giving back is very important to me. I’ve helped other clinics with free extraction events and I often serve with Arkansas Mission of Mercy, but I was so excited to host this Free Extraction Day in Conway to serve my community. Everyone deserves access to excellent care.” – Dr. Ethan Ake

 “I loved being part of Free Extraction Day. My team and I felt so honored to provide care for patients in need.” – Dr. Welsey Buchman

Hygienist Sarah Cowle (left), Dr. Buchman (middle), and Dr. Ake (right) comforting patients.

Free Extraction Day was a huge success! We are so thankful for the opportunity to serve these patients. A big thank you to Dr. Ethan Ake, Dr. Welsey Buchman, Dr. Alyssa Lambert, and their teams for their service to the community of Conway. Lives were changed in your chairs at Free Extraction Day.

Central Dental and Kidz Choice staff.


Central Dental & Kidz Choice are part of Rock Dental Brands. Rock Dental Brands is a group of doctors, founded by specialists, who provide multidisciplinary care in Pediatric Dentistry, Orthodontics, General Dentistry, and Oral Surgery. Rock Dental Brands is dedicated to supporting doctors so they can strive to set the highest standard of care possible throughout the lifetime of their patients. These doctors are able to focus solely on providing high-quality, patient-centric care through collaboration, quality assurance programs, continued research and educational development, and exceptional performance.







Ashley Sims selected for Arkansas “20 In Their 20s”

Ashley Sims Vice President of Financial Planning

Rock Dental Brands very own Ashley Sims was named by Arkansas Business as one of this year’s “20 In Their 20s.” This program was derived from the annual “40 Under 40” publication that recognizes outstanding young business leaders. Arkansas Business recognized a need to create a new publication to showcase “new influentials” who have achieved success in the early stages of their careers.   

These young leaders are hand-selected internally by Arkansas Business after reviewing nominations. Nominees are selected based on their accomplishments in their industry and their service in their community. 

Ashley is 28 years old and serves the Rock Dental Brands team as the Vice President of Financial Planning. She is a great asset to the company and we look forward to the many great things she will continue to accomplish!

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