Rock Dental Brands Expands, Acquires Nine New Clinics Across Arkansas, Missouri and Tennessee

Rock Dental Brands is proud to announce the acquisition of nine clinics across Arkansas, Tennessee and Missouri, bringing the total number of Rock Dental Brands supported clinics to 84 across three states. The acquisitions were completed jointly with Rock Dental Brands’ doctor-owned affiliated professional dental practices in separate transactions over recent months.

The Arkansas clinics announced in the acquisition include two locations of Jim Moore Orthodontics located in Pine Bluff and Monticello; two locations of Arkansas Oral Surgery in Conway and Russellville; Dr. Michael Wharton-Palmer, DDS, Pediatric Dentist located in Texarkana; South Arkansas Oral & Maxillofacial Surgery located in El Dorado.

The Missouri and Tennessee clinics announced in the acquisition include Arquitt Pediatric Dentistry located in Springfield, Mo.; Sherrick Orthodontics located in Rolla, Mo.; and Michelle Johnson Orthodontics located in Bartlett, Tenn.

“Our continued expansion and the acquisition of these nine specialty clinics is another milestone for Rock Dental Brands in our mission to bring quality dental health access and care to more Americans,” said Rock Dental Brands Chief Executive Officer, Kristi Crum. “Rock Dental Brands is in growth mode. As we continue to expand, our top priority remains bringing the highest standard of patient care and treatment to the communities we serve.”

To learn more about how Rock Dental Brands can support your dental practice, visit Rock Dental Brands also has opportunities for providers to join our current affiliated locations. To learn more about joining the Rock Dental Brands team of professionals, visit

How we’re keeping you safe during COVID-19

As COVID-19 restrictions begin to lift, it is still our top priority to keep you safe when you visit our clinic. Our clinic follows very strict infection control, personal protective equipment and sterilization protocols every day as part of our normal course of business. However, with COVID-19 still being a public health threat, we have updated our plan to ensure we are following the guidelines laid out by the Centers for Disease Control and Prevention, American Dental Association and the Arkansas Department of Health in order to keep you and our staff safe during this time.

Our Patients

  • Patients and escorts who are fully vaccinated and non-symptomatic may enter the waiting area upon arrival and are not required to wear a mask. Masks are still highly recommended for patients in clinical areas. 
    • Please note: Our clinic will have face masks available for patients if needed, however, if you have your own face mask, please wear it to save masks for patients who do not have them.
  • Patients may be accompanied by one or more escorts, within reason, i.e. both parents may attend an appointment. 
  • All patients and escorts will encounter a simplified screening at check-in and will be asked the following two questions. If the answer is “Yes” to either question, non-emergency visits will be rescheduled. If it is an emergency, we will work with you to determine the best solution to receive the care you need. 
    • Do you have any COVID-19 related symptoms? 
    • Have you been exposed to COVID-19 in the last 14 days? 

Our Staff

  • Employees who are fully vaccinated and non-symptomatic are not required to wear a mask in non-clinical areas. 
  • Employees are required to wear proper personal protective equipment (PPE) in clinical situations, including N95 masks, surgical gowns, gloves, masks and face-shields.
  • Sick employees will not be allowed to enter the clinic.
  • All procedures that create aerosols will require the use of a rubber dental dam to reduce the bacterial spread of aerosols.

Our Facilities

  • Hand sanitizer will be available throughout the clinic.
  • Surfaces in treatment rooms will be disinfected before and after each procedure.
  • Waiting areas will be cleaned regularly throughout the day (morning, noon, close)

Thank you for your patience and understanding as we continue to require extra safety measures during this time. We look forward to seeing you at our clinic and taking care of your smile!


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