Westrock Orthodontics Signs College Football Quarterback KJ Jefferson as Newest NIL Partner

Welcome to the team_KJ Announcement

Westrock Orthodontics, a clinic affiliated with Rock Dental Brands, announced its partnership with college football quarterback KJ Jefferson. The collaboration is the company’s second NIL partnership that aims to promote the importance of oral health and a healthy smile, as well as document Jefferson’s own oral health journey and smile transformation.

“We are thrilled to add KJ to our all-star lineup to promote the importance of a healthy smile,” said Westrock orthodontist Dr. Darren Hallums. “We are a competitive group of providers that knows first-hand the effect a healthy smile can have on someone’s confidence. KJ is a well-known athlete and a 4-star football recruit. We couldn’t be more proud that he trusts our team.”

Jefferson is a native of Sardis, Miss. and a starting college football quarterback currently playing in Fayetteville, Ark. The partnership with Westrock Orthodontics was formed in light of the law passed in July 2021 allowing student athletes to be compensated for the use of their name, image and likeness (NIL).

“I’m excited to join the Westrock Orthodontics team as its newest patient and student athlete ambassador,” said Jefferson. “Rock Dental Brands is the state’s leader in oral health with clinics all over Arkansas and the region, including Westrock Orthodontics in Fayetteville, so I couldn’t think of a better partner for me.”

Jefferson’s partnership with Westrock Orthodontics will include Invisalign treatment. Follow his Invisalign journey at @westrockortho on Instagram.

“We are proud to announce our second NIL partnership and to welcome college football star KJ Jefferson to the Rock Dental Brands team,” said Kristi Crum, CEO of Rock Dental Brands. “We’ve seen an outpouring of positive support from our first partnership with college basketball guard Au’Diese Toney. We believe that everyone deserves a healthy smile and we are proud to make an investment in these players that will last a lifetime. We hope that this is another announcement of many as we continue building a star-studded line up of student athletes and NIL opportunities for our clinics and providers.”

To learn more about how Rock Dental Brands can support your dental practice, visit www.joinrockdentalbrands.com. Rock Dental Brands also has opportunities for providers to join our current affiliated locations. To learn more about joining the Rock Dental Brands team of professionals, visit www.joinrockdentalbrands.com/joinourteam.

About Rock Dental Brands

Rock Dental Brands is a progressive practice management group, started by dentists, that provides support to general and dental specialists affiliates, including Westrock Orthodontics, Leap Kids Dental, Rock Family Dental and Impact Oral Surgery and a host of other independent brands. Rock Dental Brands’ mission is to make quality care attainable for each and every patient throughout their lifetime. For more information about Rock Dental Brands, visit RockDentalBrands.com.

Dr. Stephen Smart of Impact Oral Surgery Unpacks Positive Experience with Rock Dental Brands, Not a “Typical DSO”

Dr Smart in lab coat Headshot Rock Dental Brands

When Rock Dental Brands first showed interest in my practice, I wasn’t sure what to expect. Typically, DSOs have a negative reputation and are notorious for limiting your professional freedom by interfering with treatment plans, causing staff turnover rates to increase and more. This is far from the case for Rock Dental Brands. The truth is, Rock Dental Brands is not a typical DSO – they are a support system that has positively impacted my practice by supporting my staff and professional freedom while also giving me peace of mind by helping me map out future retirement and succession plans.

Staff Support and Opportunities

One of my biggest hesitations with selling my practice to Rock Dental Brands was my staff. I have a very close group of employees who all helped lead my practice to success, and the last thing I wanted to do was leave them in the wrong hands. The Rock Dental Brands team made it clear that they had my employees’ best interests in mind and they would be taken care of, which was a huge relief. Not only do they offer support to my staff, but Rock Dental Brands can provide additional opportunities for my team that they wouldn’t have had without this partnership. The opportunities for advancement, relocation and more were also a major benefit of joining Rock Dental Brands.

Rock never showed any limitations and assured me I didn’t have to change a thing about the way I practice. This meant I was able to show up to work as I always have and take care of my patients as I always have without the pressure of interference or difference of opinion regarding treatment plans.

No More Stress About What Will Happen When I Retire

An obvious benefit of selling your practice is a better work-life balance; talk about a weight off your shoulders. When you’re running a practice, even if you have a great office team, there are so many administrative factors that you have to consider every day. Now, I only have the responsibility of producing, which is what I like to do the most. But another dramatic change in my stress levels is no more fear of the future – no more worrying about what I’ll do with my practice when I’m ready to retire or if something happens to me – and I think that is a common concern in this industry once you get to a certain point. And now, I don’t have to worry about that. That load off of my back is just as significant as the lack of day-to-day administrative responsibility.

Rock Dental Brands is Not a “Typical DSO”

After joining Rock Dental Brands, I was afraid that I would see a significant drop in referrals. Most providers have a negative perception of DSO groups and how they interfere with treatment plans and ultimately the patient suffers from that. I was afraid that would interfere with my referral doctors continuing to work with me, but that has not been the case. The truth is, Rock Dental Brands is not a regular DSO. Their priority is making sure their providers offer the highest quality of patient care and they trust that I will take care of my patients. I am able to show up to work as I always have and take care of my patients without the pressure of interference or difference of opinion regarding treatment plans.

About Dr. Smart

Dr. Stephen Smart provides service to our El Dorado location. Dr. Smart received a bachelor’s degree in radio and television from Arkansas State University and went on to the University of Tennessee Health Science Center where he received his Doctorate of Dental Surgery. While serving in the Army in Germany, Dr. Smart gained hands-on experience in the operating room under the supervision of oral surgeon, Dr. Jim Ruggles, and then completed his Oral & Maxillofacial Surgery residency at Letterman Army Medical Center in San Francisco.

Westrock Orthodontics forms NIL partnership with college basketball guard Au’Diese Toney

FAYETTEVILLE, Ark. (Jan. 13, 2022) – Westrock Orthodontics, a clinic affiliated with Rock Dental Brands, announced its first NIL partnership with college basketball player Au’Diese Toney. The partnership will help promote the importance of a healthy smile, as well as document Toney’s oral health journey.

“We’re excited to partner with basketball player Au’Diese Toney to promote how smiles can have a positive impact on both an individual and a personal brand,” said Westrock orthodontist Dr. Darren Hallums. “Au’Diese has a great reputation on and off the court and is the perfect partner for Westrock Orthodontics. We’re excited to welcome him to the Westrock Orthodontics and Rock Dental Brands family!”

The partnership was formed in light of the law passed in July 2021 allowing NCAA athletes to profit from their name, image and likeness (NIL). Toney is a North Carolina native that currently plays basketball in Fayetteville, Ark. Beyond his collegiate accomplishments, as a high school player Toney helped lead Trinity Christian in Fayetteville, N.C. to a 25-6 record and the North Carolina 1A state championship in 2018. He was named National Athletic Association of Private Schools Division 4 All-American and also received Division 4 NAAPS Player of the Year honors.

“I’m excited to partner with Dr. Hallums and Westrock Orthodontics,” said Toney. “I visited their Fayetteville clinic and have experienced first-hand Dr. Hallums’ expertise and excellent patient care. Westrock has an excellent reputation and clinics all over the state, which is one of the reasons I chose to team up with them.”

Toney’s partnership with Westrock Orthodontics will include Invisalign treatment. Follow his Invisalign journey at @westrockortho on Instagram.

“We’re excited to kick off our company’s first NIL partnership with Au’Diese Toney,” said Kristi Crum, CEO of Rock Dental Brands. “Our provider-led practice management group has been rapidly expanding to serve more providers across the southeast. As we expand, we look forward to pursuing additional NIL opportunities for our clinics and providers.”

To learn more about how Rock Dental Brands can support your dental practice, visit joinrockdentalbrands.com. Rock Dental Brands also has opportunities for providers to join our current affiliated locations. To learn more about joining the Rock Dental Brands team of professionals, visit joinrockdentablbrands.com/joinourteam.

About Rock Dental Brands

Rock Dental Brands is a progressive practice management group, started by dentists, that provides support to general and dental specialists affiliates, including Westrock Orthodontics, Leap Kids Dental, Rock Family Dental and Impact Oral Surgery and a host of other independent brands. Rock Dental Brands’ mission is to make quality care attainable for each and every patient throughout their lifetime. For more information about Rock Dental Brands, visit rockdentalbrands.com.

Rock Dental Brands Continues Growth, Expands into Kansas City, MO

LITTLE ROCK, Ark. (January 5, 2022) – Rock Dental Brands, headquartered in Little Rock, Ark., announced the acquisition of ten clinics across Arkansas and Missouri, including a new expansion into Kansas City, Mo., bringing the total number of Rock Dental Brands supported clinics to 94 across three states. The acquisitions were completed jointly with Rock Dental Brands’ doctor-owned affiliated professional dental practices in separate transactions over recent months.

The Missouri clinics announced in the acquisition include two locations of Bowen Orthodontics in Rolla and St. Roberts; five locations of Moore Orthodontics in Lee’s Summit, Grandview, Pleasant Hill, Nevada and Butler; and two locations of Burleson Orthodontics and Pediatric Dentistry located in Kansas City and Raymore. The Arkansas clinic announced in the acquisition is Hall Orthodontics located in Hot Springs.

“We are energized by the continued growth of Rock Dental Brands as we expand across more communities, including the Kansas City market,” said Rock Dental Brands Chief Executive Officer, Kristi Crum. “As we expand, Rock Dental Brands is dedicated to bringing world-class dental health professionals who specialize in providing the highest standard of treatment and care to more patients.”

Rock Dental Brands is a progressive practice management group that provides support to general dentists and dental specialists affiliates, including Westrock Orthodontics, Leap Kids Dental, Rock Family Dental, Impact Oral Surgery and a host of other independent brands. Rock Dental Brands’ mission is to make quality care attainable for each and every patient throughout their lifetime. 

“Joining Rock Dental Brands provides an unprecedented opportunity for our patients, providers and employees,” said Dr. Burleson of Burleson Orthodontics and Pediatric Dentistry. “Through the experience, resources and leadership of Rock Dental Brands, we will transform dental care for patients of all ages who seek a lifetime of quality care. We are very excited that Rock Dental Brands is committed to maintaining and growing patient-centric specialty care in Arkansas, Tennessee, Missouri, and especially right here in Kansas City.”

To learn more about how Rock Dental Brands can support your dental practice, visit www.joinrockdentalbrands.com. Rock Dental Brands also has opportunities for providers to join our current affiliated locations. To learn more about joining the Rock Dental Brands team of professionals, visit www.joinrockdentalbrands.com/joinourteam

About Rock Dental Brands

Rock Dental Brands is a progressive practice management group, started by dentists, that provides support to general and dental specialists affiliates, including Westrock Orthodontics, Leap Kids Dental, Rock Family Dental and Impact Oral Surgery and a host of other independent brands. Rock Dental Brands’ mission is to make quality care attainable for each and every patient throughout their lifetime. For more information about Rock Dental Brands, visit rockdentalbrands.com